New Packaging Design for a New ‘Unconventional’ Drink

Chillio is a startup brand created by three friends; Steve, Simon and Lee. Bored with mainstream adult drinks the trio set out to find a more interesting product that would challenge the soft drink category.

The concept of Chillio was born from the desire to replicate the warm sensation of alcohol but in a non-alcoholic drink. The team experimented with different juices and discovered that adding chilli to a juice created a very interesting and unconventional drink.

The team then explored different juice flavours and create a range of unique flavours – Pineapple Coconut & Lime, Pink Grapefruit & Ginger and Watermelon & Prickly Pear.

Chillio then tasked design experts Slice Design Limited to come up with a unique branding for their ‘unconventional’ drink.

Slice Design’s Alan Gilbody helped to explain some of the design features: “Our brief was to create premium bottle label designs for three different flavours. Based on a creative brief of ‘Awaken your senses’ we incorporated the chilli into the negative space of the logotype to cue this surprise ingredient.”

Stephen Laurie, Co-founder of Chillio commented: “Working with the Team at Slice has been a great experience. From our very first meeting, we were guided through the process with great expertise and understanding. Slice were able to interpret our brief and communicate Chillio’s true essence, creating, what we believe to be a memorable brand design. We would highly recommend Slice, as your go to place for brand design, and are looking forward to working on future projects with them.”

Source: Slice Design Limited 

You must be logged in to post a comment Login