Skol Unveils Limited Edition Skin-Coloured Cans & Makes a Toast to Diversity

The leading brand of beers in Brazil, Skol has been reinforcing its commitment through a message of respect, with initiatives such as “Reposter“, in which eight illustrators were invited to redesign former Skol posters that objectified women.

Now the branch launches SKOLORS, a special edition of cans with the various skin colours. In all, six cans form the kit that consumers can preorder here.

Created by F/Nazca Saatchi & Saatchi, the project has the participation of MOOC, an independent creative group composed of designers, stylists, musical producers and video makers who represent the plurality of young black adults in various platforms.

Invited by the agency, MOOC co-directed and produced the film that communicates the campaign. The film was conceived for both horizontal and vertical format, to cater to all screen formats; the video can be seen here and here.

In the digital environment, people can make use of the cans using an algorithm that identifies skin colour in the profile picture and toast diversity with a different skin tone.

The toasts may be shared on social networks.

Source: F/Nazca Saatchi & Saatchi

  Alcohol, Beverage, Branding, Brazil, cans, Design, Diversity, Equality, F/Nazca Saatchi & Saatchi, Marketing, MOOC, Packaging, PR, Promotion, Skol, SKOLORS