Costa Coffee launched its new promise, ‘Never a Dull Cup’, with its biggest ever campaign that premiered on October 8. The promise builds on what has seen Costa become one of the UK’s favourite coffee shops, delivering handcrafted, barista-made coffee to over a million customers every day through over 2,000 stores and 20,000 baristas. But while […]
Tesco and Rothco have launched the first phase of an innovative new Christmas campaign, ‘Here’s to the Hosts’. Tesco’s ambition was to create a Christmas campaign that would really resonate with its customers on an emotional level. In response to this brief, Rothco devised that to win Christmas, Tesco needed to win hearts and minds […]
During Single-Day (November 11) in China, most brands will compete against each other by lowering prices of their products or give away gimmicky gifts, only aiming to stimulate peoples impulse spend. In 2016, Corona, as a premium import beer brand, did the opposite of everyone else; they decided not to join the “price war”, but […]
Tetley is launching a heroic £5m campaign to support its pioneering range of Super Teas – their biggest marketing drive yet outside black tea. Tetley Super Teas were the first teas to be launched in the UK with functional health benefits and carry EFSA approved health claims. With over one million shoppers the range has […]
For the launch of one of Sweden’s largest grocery chains – Hemköp – new e-commerce concept, M&C Saatchi Stockholm decided to keep things simple. As Hemköp is last of the major Swedish grocery stores to try their luck on the e-commerce scene, the campaign’s main focus was to communicate that with Hemköp, pricing and range […]
J. Walter Thompson owned creative agency Cheetham Bell, have unveiled a new Halloween ad for Soreen to coincide with the introduction of two limited edition flavours from the Malt Loaf brand. “Soreen release two limited edition flavours of LunchBox Loaves every Halloween; Chocolate & Blood Orange, and Toffee Apple. When highlighting this we couldn’t help but be reminded of […]
Grey Canada has created a digital campaign to help el Jimador tequila celebrate Day of the Dead – a traditional Mexican holiday which has grown in popularity globally. The multi-day celebration, which starts on November 1st, focuses on family and friend gatherings to remember/celebrate loved ones who have died, and support their spiritual journey to […]
Lyle’s wants to attract a new generation of foodies and bakers as it launches it first TV campaign in 25 years. The £1.8m campaign, set to air on October 31, introduces the brand’s new tagline ‘Sticky But Worth It’. The TV ad, created by Iris Worldwide, sees a woman getting in a sticky mess with […]
Could it be that so many slasher flicks could’ve been solved with a chocolate candy? This Halloween advertisement from Kit Kat shows us just that, as a girl being chased through a forest by a chainsaw-wielding maniac depends on the chocolate to save her life. The ad, which will run on the cable channel Comedy […]
J. Walter Thompson London has launched a series of tactical press ads for Oxo. Each ad features a ghoulishly spooky recipe that will turn family favourite dishes into Halloween-themed treats for the family to enjoy (in between scoffing sweets and chocolate). With dishes on offer such as Dragon’s Fire Pumpkin Soup, Newt Stew and Spicy […]