McDonald’s is launching a massive integrated campaign entitled “Big Mac For That,” which introduces three sizes of its iconic Big Mac in the US. This is the first work created by We Are Unlimited, McDonald’s new agency of record, which incorporates marketing partners such as Facebook, Google and Twitter into the agency team to inform […]
Wendy’s will make its Super Bowl debut with a 30-second ad from VML that satirizes competitors’ use of frozen beef patties and touts Wendy’s fresh beef. Scored to Foreigner’s 1977 hit “Cold as Ice,” the ad shows an employee from fictional burger chain competitor “Othr Guyz” using a blow dryer to thaw out some patties […]
A new hilarious global Nespresso TVC “Change Nothing” puts George Clooney’s insatiable love for the franchise’s coffee to the test. After a brief flirtation with the boss’ wife, he courageously refuses to give away those delicious pods in spite of the Mobs intimidations. Kudos goes to Focus’ French colleagues at Kapagama for the placement two cues […]
For the first time, Singapore’s Ministry of Communications and Information is launching a Lunar New Year Kung Fu series, ‘Kungfu Fighter, Hidden Sugar’, that reminds us to eat in moderation this festive season. In support of the Let’s Beat Diabetes campaign, the action-packed series takes an innovative multi-platform approach to reach the masses. Released on […]
KFC Australia has launched a new campaign promoting its lunch value platform via Ogilvy Sydney. The cheeky spots promote KFC’s 24 nuggets for $10 and lunch for $5 offerings. Catherine Tan, chief marketing officer, KFC Australia said: “In a category saturated with value offers, we aimed to create a campaign that would express the generosity […]
Edinburgh-based craft beer club, Beer52.com, delivers a different selection of beers to its members’ doors each month. To celebrate its February collaboration with Stone – voted the world’s best brewery on RateBeer – the company has created its first ever commercial. An ‘interactive’ Beer Buddy who will chit chat, play games and drink the beers […]
Snickers announced it will make Super Bowl history as the first brand to conduct a live ad during Super Bowl LI in Houston on February 5. The first-ever live Super Bowl ad, created by BBDO New York, will be performed and broadcast during the first commercial break of the third quarter and will star Hollywood […]
A playful new Skittles ad for Super Bowl 51 sees a love-struck teenager inadvertently feeding Skittles his beloved’s family (and a few unexpected house guests!). The 30-second ad is Skittles’ take on a love story. It features a hopeless romantic trying to woo his crush from outside her window, with the help of Skittles. He […]
During Australia Day in 2017, via an integrated campaign from DDB Sydney, Eleven, OMD and VML Australia, McDonald’s (Macca’s) is showing consumers just how Aussie the iconic Big Mac is. The campaign idea, developed by DDB Sydney, aims to flip perceptions upside down, literally, by encouraging consumers to turn their favourite burger upside down the ‘Aussie […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce the Jury Chairs for the 19th edition of the awards. The international awards programme that is focused entirely on work done for Food and Beverage brands, will be held on May 25, 2017 in London. The awards, supported […]