In December 1966 WPIX, a Tribune Broadcasting Station, pioneered the airwaves with the first ever Yule Log broadcast as a holiday gift to New York City residents who did not have fireplaces. In celebration of the 49th anniversary of the first broadcast, Lagavulin Single Malt Scotch Whisky, together with actor, humorist, and woodworker Nick Offerman, […]
Coca-Cola has canned an ad in which a group of white teens distributed the soft drink among indigenous people to spread some Christmas cheer across their village after it was criticised for its alleged discriminatory nature. The drinks giant was attacked from several angles for the slot; from health groups amid the country’s obesity crisis, […]
Arla Foods UK, the UK’s largest farmer-owned dairy company, will be calling on consumers nationwide in the run up to Christmas to support its new ‘White Wednesdays’ campaign. It aims to reach over 40 million people to encourage them to purchase its dairy products and support their farmers. White Wednesdays will focus on the four […]
Treasury Wine Estates’ brand Lindeman’s is campaigning “to bring out the gentleman” in young Australian men through the launch of its new wine collection and brand campaign by J. Walter Thompson, Melbourne. Aptly named the Gentleman’s Collection by Dr. Henry John Lindeman, the campaign taps into the trend of ‘gentlemanliness’ in young Australian men. The […]
The Co-operative Food launches its Christmas TV campaign. The 60-second commercial demonstrates that there is a lot more to The Co-op than just essentials. And the story shows Co-op’s good food as the catalyst to spreading goodwill this Xmas. The commercial, entitled ‘Ice’, opens with a young man and his flatmate preparing for a Christmas […]
This holiday season, viewers across America will see the familiar sight of a single palm tree decorated with colorful Christmas lights for the 25th consecutive year. The iconic Corona Extra holiday commercial, ‘O Tannenpalm,’ is the beer industry’s longest continually running TV spot and one of the longest-running holiday advertisements of all time. The 30-second […]
Saatchi & Saatchi London and Richmond Sausages launch a UK-wide ‘Sausages & Chip’ campaign, helping to fuel family bonds. Continuing Richmond’s signature family focus, the brand’s positioning centres on the extreme lengths that parents will go to, to bond with their children and draws on the emotional ties between children and their prized toys. With […]
Premium crisps brand Tyrrells has launched the first advertising push in its 13-year history, as it seeks to boost sales and build on its position as the UK’s fastest-growing crisp brand. To date the brand has focused its marketing efforts on PR and what the company’s chief executive has referred to as “packvertising”. But now, […]
Words tell stories of course, but they help paint pictures too. In the case of good package design, words can be as evocative as images. The combination is most powerful when working together to convey a consistent, engaging and rounded story. ‘Writing for brands’ is now a firmly established category in the best creative awards, […]
KFC Australia has launched its 2015/2016 cricket campaign with a TVC by Ogilvy Sydney, re-introducing the ‘Home Cricket Ground’ or ‘the HCG’ – the celebrated home where Aussies can be themselves and enjoy the nation’s favourite summer pastime, cricket. The campaign is an evolution of the 2014/15 campaign that saw ‘the HCG’ concept introduced to […]