The California Milk Processor Board (CMPB), creator of the iconic got milk? campaign, has launched a new statewide advertising campaign that taps into Californians’ leading sense of adventure and discovering the next food trend. Entitled “Food Loves Milk,” the campaign highlights milk’s essential role in food pairings – from the classically traditional such as milk […]
Mother London has launched a 5 million ATL campaign, running across OOH, VOD advertising and social media, to support the recent revamp of PG tips’ entire range. With the tagline ‘Keep It Tea’ the campaign will remind consumers of the continued cultural relevance of tea and its power to keep them grounded in a crazy […]
These brilliant advertisements remind you of signature McDonald’s items without ever mentioning or displaying food. Created by American advertising firm Moroch for the fast food chain, the advertisement feature visual illusions such as a school bag that looks like a happy meal, books that look like a cheese burger, and pencils that look like French […]
With the eyes of the world turning to England for seven weeks of sporting history at the Rugby World Cup, Guinness launched a brand new campaign, celebrating stories of strength of character and integrity from the world of rugby. Rather than focus on physical attributes of what makes a rugby player, this campaign looks to […]
Diet Coke is trying to drum up excitement for the struggling soft drink by turning fan tweets into artwork displayed in unexpected places such as in magazines, on jewelry, and even on a mural in New York City. Called ‘ReTweets of Love’ and created by Droga5, the socially-driven campaign is meant to celebrate and surprise […]
Under the Creative Direction of Juan Pablo Lufrano, Rafael Santamarina, and Ariel Serkin, Del Campo Saatchi & Saatchi present their latest work for Andes beer. The piece was directed by Diego Núñez Irigoyen from Agosto production company. Andes gathered all the most attractive men in Mendoza for a huge Saturday casting that lasted all night. […]
Wednesday 2nd September saw McDonald’s launch its Great Tastes of the World promotion in the UK with a new multi-channel campaign, including TV from Leo Burnett. The food promotion, which hasn’t featured on the McDonald’s menu since 2013, consists of 5 burgers inspired by 5 different cuisines from around the world over the course of […]
Ever since Blink director Nick Ball was a little kid he wanted to direct a Pot Noodle ad. And with focus and determination, he’s finally made it. The tale he tells is of another determined young man who didn’t want the fuss of cooking to get in the way of his ambitions. That’s why he […]
McCann Buenos Aires is responsible for the latest campaign signed by Nesquik, created under an artistic approach that reflects the awakening of kids in a poetic way. This is a step in the direction of Nesquik establishing an emotional bond with mothers through the concept “You get them out of bed, Nesquik awakes them.” To […]
Pizza Hut, the home of the Stuffed Crust, launched new Chillidog and Cheesydog pizzas. The new Chillidog Stuffed Crust features chilli sauce and a cheese-infused hot dog stuffed inside the crust of customers’ favourite pizzas. With the addition of chilli sauce as the base sauce on the pizza, Chillidog Stuffed Crust is the perfect choice […]