Leo Burnett unveiled the second ad in the new McDonald’s ‘good times’ brand campaign. The campaign celebrates the role the brand plays in customers’ lives and brings to life the brand promise of Simple, Easy Enjoyment. ‘Good times’ is about the little things that make your day easier. It’s about a place where kids can […]
Earlier this month, Oreo unveiled its all-new, slimmer ‘Oreo Thins’ cookie, positioned as a more sophisticated snack with a lower calorie count. To promote it, the brand has rolled out an ad featuring the cookie spinning and turning in a series of cute animations. According to Oreo, the 30-second ‘Thinner’ ad was inspired by “‘thin’ […]
Coca-Cola Great Britain has kicked off its Rugby World Cup 2015 campaign with a video featuring Rugby World Cup winners Jason Robinson and Natasha Hunt. The firm, which is the official soft drinks provider of RWC 2015, shot the video in settings including Brighton Beach and Mile End Skate Park, showing Robinson and Hunt encourage […]
Cornetto’s latest YouTube ad follows a pretty conventional love story between a teenage girl and her male best friend, with the twist that the viewer can switch between their points of view. The “two sides” ad follows the dilemma of Josh, who is trying to muster up the courage to ask his best friend Carly […]
Coca-Cola’s recent addition to its Latin America ‘Crossroads’ campaign—aimed at encouraging youths to be kind and compassionate toward others—is this seven-minute film titled ‘The Text’, directed by LGBT advocate Dustin Lance Black. In the film, best friends ‘Rafael’ and ‘Diego’ go about regular activities boys their age do—they play video games, talk about girls and […]
To build awareness of ‘Chicken Share’, KFC’s new sharing range, BBH has created a campaign which positions the brand as the fast food of choice to share with friends. ‘The Inevitable’ celebrates friends and their power to overcome the obstacles life throws at them. The film portrays a natural life-stage phenomenon that most friends experience […]
This summer, Nature Valley, one of the UK’s most popular snacking bars is back on TV screens with a brand new commercial, aimed to drive awareness and sales of its popular Crunchy bars and new Protein bars. On air through to September, the advert features delicious shots of smooth honey and crunchy oats, all designed […]
Mondelez has invested £10m in a new campaign for its Ritz cracker brand as the FMCG giant looks to gain a foothold in the crisp market. A TV ad, created by Mother, will look to raise awareness of the new Ritz Crisp & Thin product and is based around the theme ‘Putting on the Ritz’ […]
When Scotch whisky brand Ballantine’s invited renowned photographer Benjamin Von Wong to participate in its ‘Stay True’ campaign, the photographer wasted no time in turning his dream of creating an image 30 meters underwater into a reality. Ballantine’s campaign aims to push creative pioneers to the limit and gave him free reign, saying, “We love […]
“American Cheese”: (noun) a processed cheese comprised of as many as 18 ingredients like sorbic acid and sodium phosphate. That’s right, “American Cheese” isn’t cheese at all. When packaged and sold in the aisle, it’s called “processed cheese product” because according to the FDA, it can’t be sold as real cheese. Which is why this […]