Budweiser Canada Pays Tribute to the ‘Home of Goals’ in Super Bowl Spot

Budweiser Canada Pays Tribute to the ‘Home of Goals’ in Super Bowl Spot

Budweiser Canada on Twitter Budweiser Canada is celebrating those who make goals possible and chronicling their story in the ad, ‘Home of Goals’, debuting this Sunday during Super Bowl XLIX. Each day, the employees of Soucy Baron in Saint-Jérôme, Quebec craft the hockey pucks that go on to become hockey’s biggest goals. Budweiser wanted to […]

Bud Light Builds A Real-Life Pac-Man Maze For Its Super Bowl XLIX Ad

Bud Light Builds A Real-Life Pac-Man Maze For Its Super Bowl XLIX Ad

Ahead of running during the all important Super Bowl slot next week, Bud Light and EnergyBBDO have aired the brand’s specially made for real-life Pacman game advert which has generated many headlines well in advance. The advert that aims to generate excitement and energy similar to that experienced during the big football game, and it’s […]

Diet Coke Ditches ‘Hunk’ & Tells Women To ‘Regret Nothing’

Diet Coke Ditches ‘Hunk’ & Tells Women To ‘Regret Nothing’

[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/01/LBE-DCOK003-0301.webm” width=”560″ height=”315″ splash=”https://www.fabnews.live/wp-content/uploads/2015/01/68809_rsz_2015_regret_nothing.jpg”] In 2015, Diet Coke is excited to announce the launch of ‘Regret Nothing’, a thought-provoking campaign, to inspire women to embrace their impulsive side. The new ‘Regret Nothing’ campaign aims to reflect a fundamental insight into women’s lives today; that the fear of embracing your impulsive side can lead to […]

Oreo’s New Campaign Wants To Inspire Your World With Fun & Imagination

Oreo’s New Campaign Wants To Inspire Your World With Fun & Imagination

Oreo has unveiled its new ‘Play With Oreo’ campaign that revolves around the concept of play, and is aimed at injecting fun and imagination into consumers’ lives. Released under Oreo’s previous ‘Wonderfilled’ platform, its latest installment is a delightful animation showing the various ways the cream-filled cookies can be eaten. It was created by The […]

Rodanthi Senduka Named Packaging & Design Jury Chair For The FAB Awards

Rodanthi Senduka Named Packaging & Design Jury Chair For The FAB Awards

International Food and Beverage Creative Excellence Awards are delight to announce Red Design Consultants’ Rodanthi Senduka as the Packaging and Design Jury Chair for the 17th edition of the awards. Commenting on Rodanthi’s acceptance to chair the 2015 Packaging and Design Panel, The FAB Awards President N.Nayar said: “Ronda is a superstar! Her work for […]

Newcastle & Aubrey Plaza Look to ‘Crowdsource’ a Local Super Bowl Ad

Newcastle & Aubrey Plaza Look to ‘Crowdsource’ a Local Super Bowl Ad

Crowdfunding has produced everything from limited-edition records and books to T-shirts, health products and drone technology. To date, though, crowdfunding hasn’t cracked the biggest advertising stage in the world: that big American football game in February. The brand geniuses at Newcastle Brown Ale, who made their great beer famous during last year’s Big Game season, […]