Baileys Introduces Chocolate Luxe With £10m European Push

Baileys Introduces Chocolate Luxe With £10m European Push

http://www.youtube.com/watch?v=7h_sOE_y2FM&feature=share&list=PLnaDuH6eNKoFEzResQRasGYR0E5A_gn6q Baileys is releasing a TV spot as part of a £10 million push across Western Europe to promote its Chocolate Luxe drink. The new drink is a mixture of Baileys Irish Cream and Belgian Chocolate, and was created by Anthony Wilson, the principal liquid developer at its parent company Diageo and whose father helped […]

Jack Daniel’s Postcards Australia

Jack Daniel’s Postcards Australia

A long running print campaign for Jack Daniels is to be launched in Australia, via the Arnold Furnace agency. The campaign, entitled ‘postcards from Lynchburg’, has commenced with an execution detailing “everything from the difference between whiskey and bourbon to the fact that the Scotch industry uses old Jack Daniel’s barrels.” “All have a unique […]

Mother Goes Fishing for Young’s

Mother Goes Fishing for Young’s

Of all the senses, none trigger emotional memories as quickly or intensly as smell. And there’s little that seems as appetising, brilliantly British and nostalgic as the smell of a chunky piece of breaded cod. In their latest spot for seafood brand Young’s, Mother have captured the raw and rather childish emotion of catching a […]

Grey Goose Inspires Others to Pursue Their Passions in New Campaign

Grey Goose Inspires Others to Pursue Their Passions in New Campaign

http://www.youtube.com/watch?v=BfqS_WBwwD0 Grey Goose vodka launched Fly Beyond to tell the remarkable story of how its creator defied expectations in France and throughout the spirits world to create a vodka that would set a standard of luxury in the super premium category. The global integrated marketing campaign of Fly Beyond brings to life the compelling story of the […]

Morrisons Fires Starting Gun on Christmas Advertising With New Campaign

Morrisons Fires Starting Gun on Christmas Advertising With New Campaign

Morrisons is hoping to steal a march on its rivals in the run-up to Christmas with a new marketing campaign aimed at boosting customer loyalty in the run-up to the crucial festive trading period. The ads, which are appearing in newspapers and on TV, see the return of the supermarket’s ‘Big Christmas Bonus’ strapline, offering […]

Aunt Bessie’s Rolls Out New ‘Home Bake Yorkshire’ Spot From VCCP

Aunt Bessie’s Rolls Out New ‘Home Bake Yorkshire’ Spot From VCCP

Aunt Bessie’s has released a new spot in its £8m ‘Home Bake Yorkshires’ campaign, devised by VCCP. The new spot, titled ‘Scooter’, launches during the X Factor on 5 October and shows campaign stars Margaret and Mabel going to even more ridiculous extremes to keep tabs on their neighbours’ eating habits. The TV campaign has […]

Kraft Turns Fans in Families

Kraft Turns Fans in Families

CP+B have launched a campaign for Kraft Macaroni & Cheese at www.NoodleReunion.com where each day they reward everyone that shares a particular last name with free Macaroni and Cheese. Kraft wants to enhance this family feeling of Macaroni & Cheese with its own kind of reunion. One filled with the same amount of love, but compiled […]

Miller Lite & Danny Trejo Aren’t Letting Anything Get In The Way Of Your Miller Time

Miller Lite & Danny Trejo Aren’t Letting Anything Get In The Way Of Your Miller Time

Danny Trejo knows how to get a point across and now he’s going to put that talent to work to ensure that nothing interferes with Miller Time. Work obligations, time constraints, even mobile phones can sometimes get in the way of Miller Time. Miller Lite has partnered with Trejo, an original Hollywood tough-guy, to protect […]