Having amassed US$11.6 million when it first opened in Germany, Stephen King’s It is now the most successful horror movie ever screened in the country. Burger King Germany has jumped on the It bandwagon, likening ‘Pennywise’ to another famous red-headed clown. In a comedic campaign conceptualised by agency Grabarz and Partner, Burger King’s ‘Never Trust A Clown’ shows the fast food chain hijacking […]
McDonald’s is releasing three 30-second TV spots in October to promote its returning ‘Great Tastes of the World’ campaign. Devised by Leo Burnett London, the ads look to drive excitement around the limited-time range of Stack burgers. “Sometimes, a taste is all you need,” conclude the three gently humorous spots, the first of which promotes […]
For the first time in Brazil, The Hershey Company presents a product line campaign on TV. The goal is to generate even more knowledge and excitement for Hershey’s Special Traditional Dark, Mint, Orange and Cranberry flavours – all with the difference of being the only brand in the 60% cocoa category – as well as […]
Burger King along with their media partner Vizeum and JCDecaux, are launching a new dynamic digital out of home (DOOH) campaign in London. The campaign went live in the first week of October and will run through to the 29th on 100 billboards, in proximity to 13 Burger King locations across London. Vizeum, JCDecaux, Posterscope, […]
July 1 is a busy day for residents of Quebec, Canada. It’s Moving Day, a yearly custom that has Quebecers packing up and setting off to their new homes. To celebrate the annual tradition, McDonald’s Canada enlisted creative studio Cossette to design a set of delightful print campaigns. The ads feature paint swatches stacked against each other to resemble three of […]
Pets at Home has signed up celebrity farmer, Jimmy Doherty, to front its new advertising campaign, which encourages dog owners to read the labels of their pet’s food in order to make an informed decision. ‘What’s in the recipe?’ sees the TV presenter recreating a cookery style show in a countryside kitchen to demonstrate the […]
Clemenger BBDO Melbourne and Carlton United Breweries (CUB) have launched Carlton Draught’s new ’46ers’ campaign, bringing the iconic beer back to TV screens after a five year hiatus. In Australia, a fresh keg of Carlton Draught is changed every 46 seconds, making it Australia’s freshest tap beer. This insight led to the development of the […]
Premium chocolate brand Godiva has partnered with esteemed photographer and director Rankin, to produce a new immersive global campaign, that showcases the sensorial artistry of its new range, Godiva Masterpieces. The campaign devised by creative agency CHI & Partners aims to bring to life how it feels to eat Godiva, and what sets it apart […]
Austin-based Vital Farms and creative agency Preacher have launched a new campaign to literally call bullshit on the ‘cage-free’ movement, and in turn, educate people on the benefits of Vital Farms pasture-raised eggs. Studies show that 92% of American consumers are buying into Cage-Free, thinking that this means happy hens running around in open fields. […]
VCCP’s debut campaign for Domino’s positions the pizza delivery brand as “The official food of everything” with six TV spots. The series of ads is meant to illustrate the versatility of a freshly-ordered Domino’s Pizza by featuring humorous “real-life” situations, such as teenage nerds who try to be cool and awkward family encounters. VCCP, which […]