Heinz Innovates with Ad Printed on Bacon to Launch its New Ketchup Flavour in Brazil

Heinz Innovates with Ad Printed on Bacon to Launch its New Ketchup Flavour in Brazil

Heinz is launching in Brazil its Caramelised Onion & Bacon Ketchup and to speak directly to those crazy for this delicacy, ad agency Africa and the Kraft Heinz Company decided to use the medium bacon lovers love the most: the bacon itself. Taking advantage of International Bacon Day, celebrated earlier this month, a fun and […]

Budweiser’s Interactive Experience Celebrates Musician Hermeto Pascoal

Budweiser’s Interactive Experience Celebrates Musician Hermeto Pascoal

Considered “the most impressive musician in the world” by Miles Davis, Hermeto Pascoal recorded in studio new songs in the style of someone who “was born music”. And inspired in Hermeto’s singular experimentalism – he’s known for even producing some of his instruments, when he doesn’t use his own body as one – agency Africa […]

Guinness Champions Inspirational Stories in Latest Instalment of ‘Made of Black’ Campaign

Guinness Champions Inspirational Stories in Latest Instalment of ‘Made of Black’ Campaign

In the latest campaign for Guinness, AMV BBDO tells four uplifting ‘Made of Black’ stories that celebrate individuals who are showing unexpected character in the world of football, and inspiring those around them. The four films were directed by Wilkins & Maguire – BAFTA nominated documentary-makers at production company Stink and co-written with Andy Clough […]

Bacardi Taps Vijay Subramaniam to Lead Business in Asia Pacific, the Middle East & Africa

Bacardi Taps Vijay Subramaniam to Lead Business in Asia Pacific, the Middle East & Africa

Family-owned Bacardi Limited, the world’s largest privately held spirits company, announced the internal promotion of Vijay S. Subramaniam, 49, to Managing Director – Asia Pacific, the Middle East & Africa (AMEA). Effective immediately, Subramaniam is responsible for leading commercial operations in the region for the company’s portfolio of premium spirits. In his new role, Subramaniam […]

Heinz Brazil’s Clever Instagram Campaign By Africa Lets You Eat Delicious Posts

Heinz Brazil’s Clever Instagram Campaign By Africa Lets You Eat Delicious Posts

If you’re into Instagram food porn, you’ll know how hungry you can get by just looking at people’s mouthwatering posts. So, in Brazil, Heinz capitalised on this by enabling Instagram users to actually eat the delicious food posts they were drooling over. The so-called “Irresistible Posts” campaign, created by ad agency Africa with the support […]

Del Monte Launches New Minnie Mouse & Spiderman Branded Kids Nectars

Del Monte Launches New Minnie Mouse & Spiderman Branded Kids Nectars

Del Monte, fruit expert since 1892 has signed an agreement with the Walt Disney Company MENA for Disney and Marvel characters. Minnie Mouse and Spider-Man, two of the most iconic characters amongst children and families, will feature in a new range of high quality fruit nectars. These Del Monte Nectars are fortified with Vitamins B […]

Bario Malt Beverage Debuts New Look and Digital Campaign

Bario Malt Beverage Debuts New Look and Digital Campaign

PepsiCo’s Bario brand relaunched with a new bottle design and brand positioning, and its first-ever digital campaign. Bario is the first non-alcoholic malt drink in PepsiCo’s global portfolio. The company entered the fast growing malt beverage category in the Kingdom of Saudi Arabia in 2009. The malt segment has seen double-digit growth in retail sales […]

Nestlé Inaugurates Experimental Farm in Côte d’Ivoire

Nestlé Inaugurates Experimental Farm in Côte d’Ivoire

Nestlé has inaugurated a new experimental farm on a 30-hectare site in Côte d’Ivoire to focus on plant science and research into nutrition, sustainable agriculture and rural development. The farm, located at Zambakro, some 18km from the capital, Yamoussoukro, will create 20 jobs by 2014. The ceremony was attended by Côte d’Ivoire’s Prime Minister Daniel […]