Debuting at the 2017 Craft Beer Rising Festival held in London’s Brick Lane, Hoppy Seabird is a new range of craft beers from Swansea, Wales-based Gower Brewery. Launching as an initial range of three bottled lines – an APA, an IPA and a lager – with a fourth, a silky oatmeal stout, to follow shortly […]
Heineken has announced details of an Australian-first innovative media activation, designed to connect with consumers in the lead up to the 2017 Formula 1 Rolex Australian Grand Prix. This will be the first local event to mark Heineken’s new major strategic global partnership with Formula 1. Heineken and JCDecaux have partnered to create specially designed, […]
39 million miles away, the next generation of space exploration awaits its first pioneers. And while life on the Red Planet is still in the near – yet distant – future, Budweiser just unveiled its own ambitious commitment, to create microgravity beer for when we make it to Mars. Known for raising a cold one […]
In response to the growth of the active lifestyle trend in Australia, Pure Blonde has launched a new brand campaign via Clemenger BBDO Melbourne, that breaks the norms of traditional beer marketing. The Final Stretch campaign kicks off with a TV ad that has greater resemblance to a Nike ad than a traditional beer commercial. […]
Stoli Vodka, the original premium vodka, is returning to television with a new commercial for the first time in seven years. As part of the biggest multimedia campaign since the inception of Stoli Group USA, the new television spot, titled “THE Vodka,” uses an audacious and visually stunning montage to celebrate the pioneering heritage of Stoli […]
Brazilian beer brand Skol invited illustrators and artists to recreate old Skol posters that objectified women and that for some time have not represented what the brand believes. The “Reposter” project brought together artists engaged in feminist issues and gave them total freedom to share their views. Signed by F/Nazca Saatchi & Saatchi, the project […]
The 2017 edition of Carlsberg UK’s Tapster’s cask ale guide has been launched featuring 82 of the UK’s leading British cask ales from the nation’s favourite brewers and small craft producers, including premium bottled ales and bag-in-box cider. Six new permanent brews have been added to the new-look brochure, which this year, includes more monthly […]
Dictador, the award-winning Colombian rum producer, announced the rebrand of its iconic XO Insolent and Perpetual Solera System rum bottles. The decision to rebrand comes at a time when Dictador is achieving overwhelming and unprecedented global interest as the brand continues to expand its distribution channels worldwide. Representing another milestone in Dictador’s history, the impressively […]
Molson Coors UK&I has announced the launch of a brand new initiative to save the Great British Pub. ‘Putting The Great back into Great British Pubs and Clubs’ is a brand new cross discipline campaign from Molson Coors designed to provide practical, first hand support to pubs and clubs across the UK. The Great British […]
Staropramen, the number one Czech beer in the UK, and Pravha, the new lighter tasting pilsner from Staropramen, are opening the “Spirit of Prague” beer hall in London to celebrate their sponsorship of London Beer Week. Based at the Old Truman Brewery in Shoreditch from the 16th – 19th March, the pop-up bar will offer […]