Bud Light is taking a social media-led approach to a classic promotional campaign, as they offer American football fans the chance to win a pair of Super Bowl tickets for the rest of their life as part of the brand’s ‘Strike Gold’ campaign. From 28 November 2016 to 13 January 2017, the Anheuser-Busch-owned drink brand is […]
San Miguel, the premium Spanish beer brand, will launch its debut ‘Rich List’ supplement with The Guardian newspaper on Saturday 26th November. The 16-page pull-out will feature 19 inspiring individuals from across the globe who, like the brand’s forefathers, look to explore the world and discover life’s most enriching experiences. San Miguel will deliver a […]
We are Pi and Desperados have teamed up with Mike Cervello and Wave Studios Amsterdam to mastermind the ultimate sonic gravity experience. Lucky festival-goers took to the skies in a fully decked-out plane-cum-dancefloor which nose-dived intermittently to induce weightlessness whilst Mike Cervello dropped his massive tune. The unique stunt is part of the tequila-flavoured beer […]
Budweiser is launching newly designed limited-edition holiday packaging, spreading holiday cheer US-wide. Debuting in November, the seasonally relevant packaging is designed to creatively reflect Budweiser’s traditional festive holiday spirit. Designed in partnership with Jones Knowles Ritchie New York, the all-red, tonal look is inspired by the brand’s longstanding history of decorating its 12 US breweries […]
The first premium rum brand from India – Wild Tiger Special Reserve Rum (dark) is now available in UK market. After a successful trade launch in the UK in November 2015 Wild Tiger Rum is now available in 14 countries worldwide including USA, Germany, Austria, Czech Republic & Denmark. Additionally the brand is also listed […]
Hennessy Fine de Cognac is a contemporary re-interpretation of the “Fine à l’eau” tradition, a light, clean and youthful take on premium cognac that is perfect for drinking neat, with water, on ice or mixed in cocktails. To celebrate the blend’s unique mixability, Hennessy launched a digital campaign entitled #thefinemix, which invites consumers to share […]
While the holidays are a great time to get together with family and friends and enjoy some good food and drinks, it’s also a time when there’s a major concern around people drinking and driving. Diageo brand Johnnie Walker is celebrating the holiday season with a pretty intense virtual reality experience to hopefully stop people […]
Premium drinks brand The London No1 Gin has chosen brand entertainment agency Media Bounty to create a new social campaign which celebrates the city and its people from all perspectives. The digital shop has created bespoke content which is hosted on The London No1 Gin’s social channels. A suite of assets featuring the work of […]
Recently Corona teamed with Leo Burnett Mexico to release a new campaign called “The Wall”, which has since gone viral with nearly 5 million shares on Facebook, over 3 million views on YouTube and Twitter and thousands of positive comments on a highly controversial topic where the rhetoric is normally negative. As the campaign continues to go viral, its positive impact has […]
As the icon of victory, Maison Mumm announced a brand new sponsorship deal with international freestyle skiing star Kevin Rolland. A 9-time medalist with 5 golds at the X Games and Olympic Bronze medalist at Sochi in 2014, Rolland embodies the House’s motto of Dare, Win, Celebrate and personifies pushing the limits. This new partnership will […]