Smirnoff continues to shine a light on those who are more inclusive than the world that surrounds them in their latest chapter of the ‘We’re Open’ campaign, featuring Swedish-Iranian, hip-hop artist Nadia Tehran, taking her stand for openness. In a stunning reminder to us all that staying open minded is key if we are to […]
Raising its glass to supreme quality and heritage, Jägermeister is proud to unveil a new incarnation of its iconic green bottle, designed to be as unique and special as the spirit inside. While the recipe for Jägermeister, based on a complex blending of 56 different herbs, blossoms, roots and fruits, remains unchanged, the new bottle […]
AB InBev UK is rolling out new packaging across the UK to contain full ingredient and nutritional information for its beers – with ‘King of Beers’ Budweiser and German favourite, Beck’s marking the first big names to incorporate the changes. The information will be available per 100ml as well as per serving size and will cover: energy […]
To celebrate the launch of the all new mike’s HARDER Tennessee Barrel Lemonade, mike’s HARDER is collaborating with acclaimed tattoo artist Lalo Yunda to create one-of-a-kind tattoo designs to appear on the new seasonal flavour limited-edition collectible cans. Yunda – who appeared on season two of Spike TV’s “Ink Master and recently opened his own […]
Pioneering drinks brand Malibu is aiming to consign bar queues to the history books, with the launch of a ground breaking cup that will bring club and festival goers’ drinks directly to them. Featuring state-of-the-art ‘internet of things’ technology, the new ‘Coco-nect’ cups send signals to bar staff every time a fresh drink is required. […]
Van Gogh Vodka is excited to debut its bold new packaging. Designed to reflect the Expressionist spirit of the product, the rebranded Van Gogh is: The Art of Vodka. To animate the brand’s irrevocable connection to art as well as the desire to pay homage to its namesake, Van Gogh Vodka enlisted the highly acclaimed […]
Campari, the iconic red Italian bittersweet apéritif, announced Campari Red Diaries; a holistic (r)evolution to the late Campari Calendar. Representing a step-change in the brand’s communication, Campari Red Diaries brings to life the powerful ethos that “every cocktail tells a story”, celebrating cocktails as a form of art and a powerful vehicle for expression by shining […]
International retail and brand design agency Sheridan&Co reveals its latest work in rejuvenating the brand strategy, identity and packaging design for Tails, the premium premixed cocktail brand. Tails is renowned for its delicious no-fuss batched cocktails, underpinned by the values of innovation, quality ingredients and craftsmanship. Traditionally it has appealed to busy, hedonistic consumers who […]
Following a 13-year hibernation, Hofmeister has returned with a brand new product, look and taste. Hofmeister is now an authentic Helles lager, made in Bavaria from the finest locally sourced ingredients. This commitment to traditional Bavarian brewing means that Hofmeister complies with the 500 year old German Beer Purity Law, the ‘Reinheitsgebot’. This law, adopted […]
Buchanan’s announced the launch of a new, national marketing campaign in the US – Es Nuestro Momento. The 360 campaign aims to empower a new generation of Latinos with the belief that their cultural pride is key to unlocking true greatness. The campaign – developed in collaboration with Anomaly – premiered October 9. Buchanan’s believes […]