Starting November, Absolut, with ride-sharing app Lyft, will help nightlife lovers kick-off the holiday season by bringing together new friends, experiences and social surprises – inspired by the return of its limited edition electric blue bottle, Absolut Electrik. Kicking off in NYC on November 4th, the partnership aims to infuse a new sense of social […]
Raasay While We Wait single malt and Borders highland single grain whisky have both been awarded a coveted bronze medal in the Cathay Pacific Hong Kong International Wine & Spirit Competition (HKIWSC). These prestigious awards are an outstanding achievement for such young whiskies and is a great addition to R&B Distillers growing list of accolades: […]
Carlsberg UK has launched an innovative and convenient beer dispense solution for bars and food-led outlets, called DraughtMaster, which is set to be a step-change in the availability of quality draught beer in the UK on-trade. The compact solution enables restaurants or casual dining outlets with limited space available, the chance to stock premium lager […]
Gordon’s has gone against the grain of using craft messaging in its advertising and is instead focusing on communicating ‘a simple but meaningful statement’ of enjoying a good gin and tonic in the early evening. To stand out in the over crowded gin category, where the majority of messaging is around heritage and craft, Gordon’s […]
Lion’s biggest beer brand, XXXX Gold, is set to launch a brand new advertising campaign via Sydney agency Host, called ‘Take in the Gold’, which aims to inspire Australians to get the most out of the simple things in life – such as time spent with family and friends under the Australian sun all the […]
Bulleit Bourbon is a Kentucky straight bourbon whisky, with a high-rye content and iconic frontier inspired bottle. They went to design agency ButterflyCannon, to create a new outer pack which would look disruptive on shelf whilst still in keeping with the brand’s straight-talking and authentic character. The solution was to package the bottle in a customised canvas […]
You can’t drink beer whenever want, especially not in Sweden. This can be quite tough for beer lovers. That’s why Swedish agency Åkestam Holst teamed with beer brand Norrland Guld Ljus and translated the actual feeling of having a beer into the perfect sound of enjoying a beer. They simply made a beer for your ear. […]
To celebrate the 50th Anniversary of Barbadian Independence, Mount Gay Distilleries, the makers of the world’s oldest rum which has been distilled, blended and bottled in Barbados since 1703, releases 3,000 bottles of XO Cask Strength, a limited-edition of its award-winning spirit XO. The handcrafted XO Cask Strength edition embodies the essence of Barbados, with […]
Brands love to capitalize on holidays, especially Halloween. For Bacardi, it’s a much more natural fit—the bat logo lets the brand lean into that aesthetic. So over Halloween weekend, the alcohol giant unveiled its latest effort, an immersive haunted house called “Nocturnal Awakening,” from Kenzo Digital. Staged inside a party at Brooklyn Navy Yard in New […]
During Single-Day (November 11) in China, most brands will compete against each other by lowering prices of their products or give away gimmicky gifts, only aiming to stimulate peoples impulse spend. In 2016, Corona, as a premium import beer brand, did the opposite of everyone else; they decided not to join the “price war”, but […]