Jim Beam announced the release of Jim Beam Double Oak, an exceptional and perfectly balanced Kentucky Straight Bourbon Whiskey finished in oak that is twice barrelled to create richer and woodier flavours than other whiskies. Aged four years while sitting in freshly charred, new American oak barrels, Jim Beam Double Oak is then transferred to […]
Sean “Diddy” Combs and the Makers of the Cîroc Ultra Premium Vodka unveiled new brand creative and launch a motivational campaign: ‘Let’s Get It’. ‘Let’s Get It’, which is inspired by Combs and features DJ Khaled and French Montana, sparks a movement to empower and encourage entrepreneurs and creators to pursue their passions and realize their dreams. The […]
JKR has designed new branding for alcopop brand WKD, featuring an entirely redrawn logo and showing a marked departure since the most recent redesign unveiled in May 2015. The new identity is centred around an exclamation concept to represent the brand’s “sense of fun and excitement,” according to JKR, and is launching to coincide with […]
Tanqueray Gin announced the launch of a new strategic partnership with entertainment icon Snoop Dogg. The partnership brings to life the brand’s focus on a Gin & Juice cocktail strategy celebrating the success of Snoop Dogg’s 1993 classic hit ‘Gin & Juice.’ Snoop Dogg and Tanqueray remind you that whenever you sip Gin & Juice, […]
Whybin\TBWA has launched a new campaign for Independent Liquor New Zealand’s Woodstock Black. The Woodstock Black creative is a celebration of time, championing the wrinkles, tattoos, and eclectic jewellery earned over the lives of the characters that feature in the work. Christy Peacock, ECD, Whybin\TBWA said: “These aren’t your standard pretty poster boys who spend […]
Glenmorangie has appointed Jack Morton to lead its global campaign for Glenmorangie Original which aims to encourage consumers to experience the whisky in a new way. The campaign is centred on Jack Morton’s ‘Stick or Twist’ creative concept which focuses on the Scottish whisky’s brand story while offering a twist on tradition. The ‘Stick or […]
Following increased investment from leading beer and beverage company, Carlsberg UK, Italian beer brand, Birrificio Angelo Poretti, has experienced record sales growth, now up 150%. Poretti has become a key focal point for Carlsberg UK in the past 12 months, and recent investment has been used to launch a national sampling campaign – aiming to […]
An ad by Captain Morgan has been banned by the Advertising Standards Authority (ASA) for implying that drinking alcohol could contribute to an individual’s popularity and “enhance personal qualities”. The TV ad, which aired in May, shows a party on an old-fashioned wooden sailing ship. A man with Captain Morgan’s face superimposed over his own […]
Imagine grabbing a tube of paint, dipping your brush in the black goop and gliding the brush across a canvas. Pretty normal, right? Now image that black goop is made entirely of air pollution emitted from vehicles across Asia, and you can actually use that polluted air to create a masterpiece. Tiger Beer, working alongside […]
Malibu is looking to capitalise on consumers’ “contactless payment behaviour” by turning 40,000 of its bottles into media platforms, offering consumers access to exclusive content simply by tapping their smartphone on the bottle. Malibu is using the same technology used for contactless payments to create 40,000 ‘connected’ bottles, allowing users with Android phones and the […]