The House of Angostura has announced the launch of a new, super-premium, 15 year-old aged rum: Angostura 1787 in Copenhagen, Denmark. An exquisite sipping rum, Angostura 1787 commemorates the establishment of the first sugar mill in Trinidad, at the famous Lapeyrouse sugar plantation, in 1787. It is made from a selection of rums carefully chosen […]
Martell, one of the oldest of the great cognac houses, reveals Martell Blue Swift, an Eau de Vie de Vin made of 100% Cognac VSOP finished in Kentucky Bourbon casks. This newest product innovation was inspired by Martell’s rich and storied history with America. By 1783, Martell was the first to ship its cognac barrels […]
From 16th – 25th September, spanning the duration of both London Fashion Week and London Design Festival, L’Eden by Perrier-Jouët is celebrating the creative effervescence of two of the biggest cultural weeks, with an enchanting installation from leading Parisian designer Noé Duchaufour-Lawrance and the world’s first bio-responsive garden by Bompas & Parr. Found at 147 […]
In 2013, Heineken scored a couple of FAB Awards with “The Candidate,” an internship contest that generated over 1,700 global entries. Now, the brand is back to recruiting with “Go Places,” led by a video (above) inviting talent to respond to 12 questions, which must be answered in three to five seconds. Based on the Enneagram […]
Tequila Herradura announced the launch of its new global marketing campaign, “Luck Is Earned.” Featuring raw and undeniably real stories of people who parallel the ambition, passion and soul of Tequila Herradura, the campaign illustrates that there are no shortcuts to greatness. Whether it’s making tequila, music or art, turning one’s all-consuming passion into perfection requires dedication […]
It has been 11 years since French multinational luxury goods conglomerate LVMH established Moët Hennessey USA to sell and market its luxury wines and spirits in the US. For the namesake Champagne, Moët & Chandon, it has proven to be a very smart move. The 273-year-old Moët does all it can to showcase itself as […]
SKYY Vodka, the American-made vodka steeped with the innovative and progressive spirit of California, continues to expand its popular Infusions line, adding SKYY Infusions Bartlett Pear just in time for fall. With the introduction of the latest addition to the award-winning SKYY Infusions lineup, the brand becomes the only premium vodka to offer a Bartlett […]
Heineken has unveiled a new UEFA Champions League TV commercial, called ‘Prep Talk’. The film features two time UEFA Champions League winning manager, Jose Mourinho, and was shot by award-winning director, Guy Ritchie through Publicis Italy. The commercial is part of Heineken’s ‘Champion the Match’ campaign and the launch coincides with the new 2016/17 UEFA […]
Carlsberg UK is partnering with Brooklyn Brewery to handle the exclusive distribution of their beer portfolio in the UK, following agreement to transfer distribution rights from James Clay effective 30 December 2016. Brooklyn Brewery is an independent brewer whose mission is to brew flavourful beers that reflect and enrich the life, traditions and culture of […]
Bacardi, the world’s largest privately held spirits producer, announces it has selected JD.com, the largest Chinese e-commerce company by revenue, to be the drinks company’s Online Retailer Strategic Partner. The two companies signed a memorandum of understanding of strategic cooperation to support Bacardi’s online business development and premium spirits brand promotion on JD.com. The partnership […]