Corona has launched its new ‘This Is Living’ global brand platform by Wieden+Kennedy Amsterdam. The campaign taps into the universal desire for freedom, the brand wants to inspire people to go outside and live more moments that matter. Through original content featuring authentic voices from around the world, this new global brand platform reminds consumers to […]
Anheuser-Busch’s Budweiser is taking its longstanding tradition of patriotic packaging even further this summer by replacing “Budweiser” with “America” on the front of its 12-oz. cans and bottles. The brand is also modifying Budweiser’s iconic label to add copy that is central to American history, including phrases from the Pledge of Allegiance and lyrics from […]
Carlsberg has this week rewarded charitable people who pledged 90 minutes for their nation, with tickets to watch England matches as part of its UEFA Euro 2016 campaign, If Carlsberg Did Substitutions. Putting its own twist on the stereotypical charity fundraiser, Carlsberg unleashed a team of ‘super fundraisers’ outside a busy London train station – […]
The internationally award-winning Windspiel Premium Dry Gin is now also available in the United Kingdom. Together with the Windspiel tonic water especially developed to complement the gin, gin-loving members of the UK Craft Gin Club are now being given an exclusive opportunity to experience the perfect G&T from Germany. To make the G&T experience even […]
Chris Kamara, the former footballer and Sky Sports pundit, dresses in disguise and rewards unsuspecting Tube travellers in London with football match tickets in a new Carlsberg campaign ahead of Euro 2016. Created by Fold7, the film shows Kamara dressing up as a well-dressed older gentleman, with a beard and walking stick, and walking around […]
Launched on May 3rd, Colorado’s-own Peach Street Distillers announced a full rebranding that will give all of its 25 craft spirit brands a cohesive look and feel, including a new website, labelling and branding, and digital/social components. The rebranding was created by Peach Street Distillers’ creative agency, Red Tettemer O’Connell + Partners (RTO+P), and signals […]
Carling has announced the latest chapter in its association with football; a three-year partnership with the Premier League running from June 2016 until the end of the 2018/19 season. The UK’s leading beer brand will be aiming to maximise Carling’s increasing relevance and connection with football and mainstream lager drinkers to energise the category and […]
Leicester City fans will be able to toast their captain Wes Morgan with a limited edition Captain Morgan bottle, featuring the star player, following Leicester winning the Barclays Premier League title on May 2. The spirit brand will release a limited bottle designed to celebrate the Premier League winner’s victory – replacing their famous buccaneer […]
Carlsberg has partnered with the UK’s number one pub-finder for sports fans – MatchPint, to help drive consumers to the nation’s pubs and bars during this summer’s UEFA EURO 2016 tournament. As Official Beer of the tournament and the England team, Carlsberg will give free-trade publicans the opportunity to receive a free three-month trial of […]
What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE brand have in common? They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavours line and the ‘Keep It Moving’ campaign. Stemming from festival insights […]