Carlsberg has agreed a three year extension to their long standing partnership with Liverpool Football Club. The deal secures Carlsberg’s role as the club’s Official Beer until the end of the 2018/19 season and deepens the relationship with one of the most legendary football clubs in the world. The 2016/17 season will mark a 25 […]
A new Budweiser ad staring UFC superstar ‘the Nortorious’ Conor McGregor has been banned after it was deemed to be in breach of advertising regulations. Budweiser’s ‘Dream Big’ ad campaign, which features Irish mixed martial artist Conor McGregor, has been banned by RTE who claimed it violates marketing alcohol codes. The 27 year-old’s charisma and […]
Molson Coors, one of the UK’s biggest brewers, continues to back its award-winning loyalty programme iPint with the announcement of a new partnership with Football Manager, the best-selling football management simulation game. As part of Carling’s new strategic partnership with Football Manager, the app will now include a new and exclusive Football Manager quiz which […]
Belvoir Fruit Farms is encouraging the nation to raise a very cordial glass to Her Majesty the Queen on her 90th birthday with a limited edition of their original Elderflower Cordial, resplendent with a union jack and a birthday message on the label. The Leicestershire based, family-run business has been making its award winning Elderflower […]
Carlsberg tasked Taxi Studio with bringing their ‘Play on Pitch’ promotion to life, a worldwide competition that offers lucky winners the chance to celebrate UEFA EURO 2016 in true VIP footballer fashion. Having already formulated a robust on-pack promotion strategy, while creating the global rebrand for Carlsberg, the real creative challenge for Taxi Studio was […]
Heineken has used the access it gets as a Champions League sponsor to create a short, prank-style film about ditching watching the match round your friend’s house when you get a ticket to the game. ‘The Dilemma’ follows Simone, an Italian fan who normally watches the football with his friends but avoids their calls after […]
Digital publisher Concrete Playground has announced a brand new series of video and editorial content as part of a broader native campaign, created in partnership with Jameson Irish Whiskey. The content series, dubbed The Rewriters, is the latest native campaign project from the Sydney-based publication. It will appear on Concrete Playground — winner of Best […]
Biles Inc. was asked by leading UK wine distributor and producer Boutinot to create a wine label for a monstrously good Pinot Grigio from Italy. The Badalisc is a mythical creature that legend tells us lives in the woods around the Alpine village of Andrista in Italy, from where he would attack surrounding villages, pillaging […]
In a brand new campaign aimed at extending the reach of their official rugby sponsorship, Heineken and creative agency, Rothco, are opening a bespoke online platform for fans. Heinekenrugbyclub.com has been created to enable and inspire rugby supporters to share the social opportunities of rugby. Phase one of the campaign launches on Wednesday 16th March […]
Deep dive into the fantasy world of South Street Brewery’s Barstools & Dreamers. Hand-drawn typography and illustrations construct a whimsical world of characters who swirl across the bottle, within custom die-cuts and on metallic paper, bringing through glints of light only on the most important areas of the design, otherwise matted-out in darkness. Each illustration […]