Heineken has announced it is behind a mystery activation via Red Agency, targeted at the Melbourne hospitality industry which has been taking place in the lead-up to and during The Australian Open. Over the past two weeks, a number of bartenders around Melbourne have been left with some unexpectedly big surprises by a ‘mystery shopper’ […]
As London Beer Lab establishes itself as a new challenger brand in the craft beer sector, global brand design consultancy, Elmwood, has created an innovative label identity for the open-source brewery. London Beer Lab joins a host of brands in Elmwood’s growing beer portfolio boasting global giants alongside microbreweries. The Brixton based brewery, known for […]
Absolut India has unveiled a new initiative that uses a combination of filmmaking techniques and encapsulates the journey of Absolut India’s Limited Edition bottle across the country. The initiative has been launched across 32 locations, 4 Indian cities and comprises 52,500 pictures, 200 video clips, 300 hours of post with just 1 bottle. The Absolut […]
Water. Malt. Hops. Yeast. These are the four traditional ingredients in beer. With the new Samuel Adams Nitro Project, the brewers want you to experience a fifth ingredient: nitrogen, in place of carbonation. After experimenting with countless iterations and test batches in the nanobrewery at the Sam Adams Boston Brewery, the brewers are excited to […]
Born on the streets of Asia, Tiger Beer is the number one beer in hawker centres, street food stalls and night markets around the region. Now the brand is taking the heat, energy and passion of this food movement to the world with a powerful new film via Droga5 Sydney, that brings heroics to street […]
Water has played an important role in the Stella Artois brewing heritage for more than 600 years, and is an essential ingredient in the Stella Artois that is brewed today. Yet 663 million people lack access to clean water – a global crisis that disproportionately affects women, who spend millions of hours a day collecting […]
Drinks marketing agency White Label has created a film for Laphroaig whisky, celebrating Burns Night on 25th January. The film, by marketing agency White Label, is part of Laphroaig’s ongoing #OpinionsWelcome global campaign, gathering honest opinions about Laphroaig from friends and foe alike. Entitled ‘An Ode Tae Laphroaig,’ the film features a poem written and […]
Irish cider brand Magners is seeking to cement the age-old link between alcohol and dating by releasing a tongue-in-cheek dating app for lovelorn hipsters –Tinster. Produced by Host Singapore the campaign features an online film and microsite to hook up lonely glockenspiel artists, facial hair aficianados and those with a passion for ironic vintage jumpers. […]
Glenmorangie Legends is the brand’s exclusive Travel Retail Collection, each expression celebrating a legendary story of the lands that have been home to the Glenmorangie Distillery since 1843. ButterflyCannon worked with the Glenmorangie team to identify the overriding and individual concepts, as well as designing the range’s packaging. Glenmorangie Tayne is the second expression to […]
Masham brewers T&R Theakston Ltd have brewed a special beer to help raise funds to aid the thousands of people in the north of the country affected by the recent winter storms. For every pint of Theakston Noah’s Ark Ale sold, Theakston’s will donate 10p to be distributed in the north of England by a […]