Customer engagement agency Havas helia has worked with IBM Watson to capture the mood of the nation during the New Year party season to create a world first – a beer that tastes of joy and optimism. Data experts at Havas helia analysed thousands of New Year related messages on social media and matched them […]
Strategic brand and packaging design agency Bulletproof, has created new limited edition packaging for high-octane South American Tequila brand Olmeca to celebrate the brand’s collaboration with Dutch DJ sensation Nicky Romero. The agency was appointed by brand owner Pernod Ricard, following a three-way pitch in January 2015. Since 2010, Olmeca has focused on the EDM […]
Carlsberg has launched what is probably the best shopping trolley in the world, working with car customisers Yiannimize to create a motorized trolley complete with an electric engine, a beer cooling system and satellite navigation. Male shopping insights such as struggling to find the right food aisle, being forced to purchase warm crates of beer […]
Shock Top, the beer brand dedicated to living life unfiltered, is going all in on a once in a lifetime opportunity — a spot at Super Bowl 50 — and ready to score big with millions of Americans. To bring this home, Shock Top has teamed up with comedian and actor T.J. Miller to deliver unfiltered […]
Proximity Madrid has launched a new print campaign for premium Russian vodka brand Tovaritch!. “We use the matrioskas of Tovaritch’s corporate identity to throw the concept: Never Drink Alone,” commented Proximity in their release. The campaign for the world’s most awarded vodka was first introduced in December 2015.
Indian Motorcycle, America’s first motorcycle company, announced it has joined forces with the Jack Daniel Distillery to create the Limited Edition Jack Daniel’s Indian Chief Vintage motorcycle. The partnership brings together two of America’s most iconic brands that share a mutual commitment to independence, originality and American craftsmanship that dates back more than a century. […]
ALDI has launched the first major campaign push in Australia for its liquor range, via long-term partner BMF. The campaign uncovers ALDI’s best kept secret yet, its outstanding range of beer, cider, wine and spirits. The range surprisingly ticks all the boxes: low price, great quality and plenty of awards to prove it. Ali Tiling, […]
Heineken has announced it is behind a mystery activation via Red Agency, targeted at the Melbourne hospitality industry which has been taking place in the lead-up to and during The Australian Open. Over the past two weeks, a number of bartenders around Melbourne have been left with some unexpectedly big surprises by a ‘mystery shopper’ […]
As London Beer Lab establishes itself as a new challenger brand in the craft beer sector, global brand design consultancy, Elmwood, has created an innovative label identity for the open-source brewery. London Beer Lab joins a host of brands in Elmwood’s growing beer portfolio boasting global giants alongside microbreweries. The Brixton based brewery, known for […]
Absolut India has unveiled a new initiative that uses a combination of filmmaking techniques and encapsulates the journey of Absolut India’s Limited Edition bottle across the country. The initiative has been launched across 32 locations, 4 Indian cities and comprises 52,500 pictures, 200 video clips, 300 hours of post with just 1 bottle. The Absolut […]