LOUIS XIII Cognac, one of the most luxurious spirits in the world, announced an original film, starring actor John Malkovich, which envisions Earth one hundred years from now and will not be released until 2115. Directed by Robert Rodriguez “100 Years”, the movie you will never see, was inspired by the century of careful craftsmanship and […]
After more than 140 years of knowing a good party, Southern Comfort has a big announcement. No, it’s not a new flavour or a “luxury” limited edition label – it’s so much more. It’s a phenomenon, a lively bar call and an experience so revolutionary, it deserves its own place in the dictionary: SHOTTASoCo. So, […]
Heineken has extended its relationship with Adam & Eve/DDB by appointing the agency to handle the UK advertising for Amstel. There is no incumbent on the account, which has been dormant in recent years. Amstel has worked with agencies including Karmarama in the UK and 180 Amsterdam and StrawberryFrog globally in the past. Adam & […]
Hornet Directors Lernert & Sander along with creative agency Mori Inc., captivate again with this clever triptych for Campari, showing viewers that no matter what the circumstance, there is always a way to drink the apéritif in style. The films propose a puzzling situation for the thirsty hero — how does one drink a Campari […]
To kick off the 2015 holiday season, Chandon gave ButterflyCannon the opportunity to give their Blanc de Noirs sparkling wine a fresh, festive and shareable new look, that was perfect for parties, gatherings or even nights in with ‘besties.’ The bottle is wrapped in a shrink sleeve showcasing a series of playfully festive messages in […]
Ale specialists from some of the county’s most well known and loved breweries will come together for the first time next month at Nottingham’s No/6 Bar for a special evening of beer tasting and food pairing. Owners and brewers from Castle Rock, Magpie and Shipstone’s breweries will give talks about how each craft beer was […]
Big Hug Brewing has given its growing brand a confident new redesign to reflect its ambitions for the year ahead. Just 18 months since the first Big Hug beer was brewed, originally under the name Bear Hug, the re-branded premium range has secured listings in both on and off-trade throughout the UK and Europe. With […]
Carling announced a new TV sponsorship deal with UKTV channel Dave. Launching in November 2015, the partnership will run until December 2016 and means that Carling has a presence on TV every day in 2016. The 14 month sponsorship represents the longest stand-alone partnership between a beer brand and Dave. Carling’s sponsorship of the ‘Character’s […]
Jack Daniel’s, the Tennessee whiskey brand owned by Brown-Forman, has launched an out of home (OOH) campaign in the UK to launch its new drink, Tennessee Fire. The campaign sees a 2D installation of the bottle protruding out of billboards across Old Street and Mile End in London, and at London Road in Manchester. The […]
The team behind CBR London 2016 is proud to announce 2015’s beer, music and street food festival will be bigger and better than ever, as it increases capacity for both exhibitors and consumers to include 150 of the finest domestic and foreign brewers and producers. The event will completely take over The Truman Brewery and […]