In celebration of its launch of the new Joy Will Take You Further campaign, the largest global campaign for Johnnie Walker to date, the whisky brand last night hosted an exclusive event at the New York City headquarters of The Explorers Club, the world-famous non-profit organization. The evening featured household names, renowned explorers and the […]
Chandon announces an exciting new partnership with the McLaren Honda Formula 1 Team. As one of the most successful teams in Formula 1 history McLaren meets Chandon, the vibrant sparkling wine with a boundless conquering spirit. The partnership perfectly highlights Chandon’s open spirit, ‘joie de vivre’ and spontaneous approach to life. The partnership is a […]
Customers in Spain can now fancy up their dining experience at Burger King with this specially brewed ‘Whopper Wine’. In celebration of its 40th year anniversary since the fast food chain opened its first store in Madrid in 1975, La Despensa, creative agency for the fast food giants has decided to create a unique wine […]
Campari, the iconic red Italian bittersweet apéritif, revealed Hollywood actress and entrepreneur Kate Hudson as the star of its 2016 Calendar, with the full unveil taking place on 18th November. The BitterSweet Campaign theme for the 2016 Campari Calendar is multi-faceted: first, it is inspired by the instantly recognisable iconography of a presidential election, using […]
Premium drinks producer, Belvoir Fruit Farms has launched a bottle top collection campaign to support the British hedgehog. Working in conjunction with Tiggywinkles Wildlife Hospital, Belvoir is urging its consumers to do what many might have done as children and collect bottle tops. With a nod to the classic Blue Peter milk bottle top campaigns, […]
Carlsberg launched the “Cheers to Green Ideas” competition in partnership with Copenhagen-based Think Tank, Sustainia. Organisations, companies and members of the public around the world are invited to take part in the competition by submitting ideas on how to make Carlsberg beer more sustainable. The ideas provided must help Carlsberg improve the environmental impact of […]
Laphroaig whisky is celebrating its 200th anniversary in 2015. In honour of that fact, the brand has made a thoroughly entertaining film as part of it’s popular and brutally honest ‘Opinions Welcome’ campaign. The film stars a selection of locals from the distillery’s home on the Island of Islay in Scotland, and their candid opinions […]
The UK’s first national conference for craft distillers heads up a month of important trade events taking place in Perthshire, expected to significantly boost the food and drink sector locally and across Scotland. On 5-6 October 2015, The UK Craft Distillers’ Conference, which is run by the Scottish Craft Distillers Association (SCDA), will take place […]
The Glenlivet re-introduces the world to its founder, George Smith, with the US release of Founder’s Reserve, a new, permanent benchmark expression in the brand’s core range. Founder’s Reserve is the ultimate tribute to George Smith’s original vision to craft the definitive, smooth single malt whisky: the single malt known as the original standard setter. […]
‘Pay to play’ in digital is the normal for many marketers but Jack Daniel’s upcoming efforts will blend CRM and social media to try and lift its organic reach among younger drinkers. The Whiskey maker wants to protect its marketing from being forced to solely pay-to-play on social networks. As the likes of Facebook and […]