Tecate Light, the Mexican light beer with full flavour, debuted the latest chapter of its “Born Bold” campaign in the form of the short film, “One Bold Night.” Delivered in four easy-to-watch 60-second episodes, the new films depict the iconic Tecate Light Black Eagle experiencing an epic night from gritty, basement boxing match to penthouse […]
Vermont Hard Cider Company launched its first advertising campaign for Woodchuck Cider. “Why Woodchuck,” showcases Woodchuck’s unique position as America’s original hard cider, crafted at an authentic cidery, unlike many of the recent competitors who have entered the US marketplace. “As the pioneer in the US Cider category, we felt it was time for us […]
To stand out among digital marketers, the new trend might be to go analog. Casamigos, the tequila from George Clooney and Rande Gerber, is the latest to go lo-fi with its “House of Friends” campaign. The brand gave fashion photographer Jason Lee Parry a few cases of its tequila and free rein. The spot below, […]
Men really like their beer, including Denmark-brewed Carlsberg, which controls over 8 percent of the global beer market. The question is: Do men like Carlsberg enough to wash their hair with it? That’s a key question in light of today’s launch of Carlsberg Beer Beauty, a line of men’s grooming products that includes shampoo, conditioner […]
Ontario Craft Brewers, an association of 50+ Ontario craft brewers, has launched a branded content campaign to celebrate the ‘Real People behind the Real Beer.’ This campaign coincides with the sixth edition of Ontario Craft Beer Week, a week-long, province-wide festival celebrating the craft beer industry that was launched on June 11, 2015. OCB partnered […]
To raise awareness and encourage trial of Honey Beer, the latest product line from Taiwan Beer, Wunderman Taiwan transformed several drones into mechanical bees. These bee drones could take flight, and were dispatched to help deliver six-packs directly to consumers’ offices — a one-of-a-kind, online-to-offline experience that had never before been done in Taipei! In […]
Kopparberg has launched a summer marketing campaign to showcase its Frozen Fruit Cider ranges. The cider brand is looking to spread the word of its Elderflower and Lime and Strawberry and Lime ranges throughout the summer in a multi-channel push culminating experiential, press, social media, digital and outdoor. The £5m campaign, created by 18 Feet […]
ButterflyCannon has redesigned the packaging for Lasanta, Quinta Ruban, and Nectar D’Or, the extra-matured whiskies in Glenmorangie’s range of single malts. The extra-matured expressions spend ten years maturing in ex-bourbon casks, and are then ‘Extra-Matured’ for a period of two years in different casks, (an original Glenmorangie concept) to add an enticing range of flavours. […]
Molson Coors has launched a £5.4m marketing push for its cider brand Carling as the brewer looks to shift its advertising strategy to hero the quality of the product. The new campaign follows a full brand redesign of the Carling British Cider range and comprises above-the-line activity, that includes TV, outdoor and digital advertising. A […]
Musician and audiophile James Murphy has an idea that could make the New York City subway a more melodic experience, and Heineken is helping to show the world how great it could be. The world-famous Dutch brewer hopes to inspire New York City residents and visitors 21 and older to see and hear the city […]