Tullamore D.E.W. Irish Whisky announced its plans to engage Rugby fans nationwide with an integrated communications and events campaign to run during Rugby World Cup 2015. The U.S. activations mark the first time that Tullamore D.E.W. has been part of an internationally televised sporting event and are connected to a larger global undertaking by William […]
Carlsberg is one of the world’s most iconic brands. Spanning a history of some 168 years, it reaches a global audience of millions of people everyday. Carlsberg (the flagship brand in Carlsberg Group’s portfolio of beers) is sold in over 150 markets – making it a truly international brand. Recognizing the need to simplify the […]
Johnnie Walker launches its largest ever global marketing campaign. The campaign will activate simultaneously in more than 50 countries and will reach nearly 270 million consumers around the world within the first weeks of launch. ‘Joy Will Take You Further’ is an evolution of the brand’s famous ‘Keep Walking’ campaign and represents a new perspective […]
In the film Ryder Cup legend Paul McGinley reveals how an injury, which caused him to lose out on a promising career in Gaelic football, turned out to be a blessing in disguise as it led him to conquer the golfing world instead. The last thing he’d thought he would be was a professional golfer. He […]
Global icon and Haig Club business partner David Beckham and long-time friend and entrepreneur Simon Fuller hosted a star-studded private event for Haig Club Single Grain Scotch Whisky in Miami on September 15. The event marks the second in a series of extraordinary pop-up experiences in stylish cities around the globe where Diageo’s Haig Club […]
Jim Beam officially announces a new partnership with Snapchat, becoming the first whisky brand to leverage the app for marketing efforts. Beginning immediately, branded Jim Beam video content, targeted exclusively at consumers of legal drinking age, will appear throughout various Snapchat Live Stories. The partnership and branded content will run in the US through the […]
This autumn, Belvoir Fruit Farm’s is launching new Spiced Ginger Punch made with cooked fresh ginger for a satisfyingly fiery bite, mingled enticingly with the mouth-watering sharpness of orange and lemon juices, plus real exotic spices for a finishing warmth on the tongue. Belvoir’s Spiced Ginger Punch is delicious simply poured into a mug and […]
Havas Worldwide Hong Kong was recently appointed as the lead agency to spearhead Carlsberg’s latest campaign, Barclay’s Premier League Man of The Match promotion. Following a pitch earlier this year, Havas Worldwide Hong Kong won the account that sees the team delivering an integrated campaign that spread across the TV, print, digital, social media and […]
Tenth and Blake, the craft and import division of MillerCoors, announced an agreement to acquire a majority interest in Saint Archer Brewing Company. Founded in San Diego in 2013 by a talented group of entrepreneurs, artists, skateboarders and surfers, Saint Archer brews an award-winning range of ales including Blonde Ale, IPA, White Ale and Pale […]
As the leading advocate for female consumers, WomenCertified Inc. is delighted to honor Bacardí rum, Grey Goose vodka and Martini vermouth with the 2015 Women’s Choice Award seal as “America’s Most Recommended” rum, vodka and vermouth. This award designation is based on a national survey of thousands of women across the United States who were […]