Johnnie Walker Scotch and Entourage fans can “hug it out” with excitement. The world’s leading Scotch whisky has partnered with the highly anticipated feature film from Warner Bros. Pictures, Home Box Office and Rat-Pac Dune Entertainment to debut a new chapter in the Entourage storyline: the short film “Johnny for Johnnie.” Like the Johnnie Walker […]
[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/04/1308931-hennessy_final_blend.mp4″ width=”600″ height=”360″] Hennessy celebrates two and a half centuries of excellence, international expansion, and visionary passion with the release of an ultra-rare Cognac, Hennessy 250 Collector Blend. The distinctive Cognac is the product of eight generations of the Hennessy family’s savoir faire, along with exceptional blending and aging born of the creative inspiration […]
Absolut, Pernod Ricard’s leading brand of premium vodka, has handed Cheil UK a global off-trade retail design brief to focus on ensuring a globally consistent brand identity in-store. The agency secured the work following a competitive pitch against agencies, Prophet and Attention Group. Cheil UK will lead the relationship from London and their task will […]
Absolut is introducing a redesign of its iconic bottle shape, the first time it has been updated since its launch in 1979. Brand Union worked with calligrapher Luca Barcellona and engraver Martin Mörck on the design of the new bottle, which features more clearly defined shoulders, and a sleeker neck and body. A significant part […]
Glenmorangie Legends is the brand’s new Travel Retail Collection, each expression celebrating a legendary story of the lands that have been home to the Glenmorangie Distillery since 1843. ButterflyCannon worked with the Glenmorangie team to identify the concept as well as designing the range’s packaging. Glenmorangie Duthac is the first expression to be launched into […]
Creative agency ROTHCO puts rugby fans face-to-face with their worst nightmare in an epic stitch-up for Heineken, sponsors of the European Rugby Champions Cup (formerly Heineken Cup). The film which leads the online campaign, directed by Finn Keenan of Motherland for ROTHCO, sets the scene like a punchy heist film. We’re introduced to the key […]
Diageo has resurrected its Pimms Vodka Cup version after members of the prestigious City of London Club lobbied the drinks manufacturer to re-instate it. The drinks manufacturer bowed to consumer pressure after it was subjected to letters, tweets and emails from fans of the Pimms vodka variant after Diageo discontinued it. Following requests to bring […]
Hollywood Actress and self-confessed Francophile, Diane Kruger has been announced as Martell Cognac’s Ambassador for the brand’s 300th anniversary this year. The Martell House was founded in 1715 at the height of French Art de Vivre, a period of time in which gastronomy, tasting and craftsmanship were all celebrated. As the very oldest of the […]
Hendrick’s Gin is launching Hendrick’s Air. This new ambitious venture will commence with its flagship (and only) air craft: a massive dirigible christened The Flying Cucumber. “We have been continually surprised by the odd popularity of our unusual cucumber-infused gin,” explained Hendrick’s National Brand Ambassador Jim Ryan, “So taking on the challenge of air travel […]
Deleon Tequila launches its first, high-impact full-scale media campaign consisting of content designed under the creative direction of the brand’s co-owner Sean “Diddy” Combs. The campaign encapsulates the forward-thinking vision of Combs, whose proven track record of successfully marketing to Millennials helped shape the strategy for the DeLeon brand’s latest foray into media. Deleon Tequila ‘The […]