Heineken announced a new partnership with experiential marketing platform, Gratafy, to give complimentary beers to consumers (21+) in key markets nationwide in the US via Facebook and Twitter. The campaign will connect fans in social settings through social media in Los Angeles, Chicago, San Francisco and Houston, by offering a free Heineken, Heineken Light or […]
Grey Goose vodka, known for celebrating the “World’s Best,” toasts to its longstanding US Open partnership with a premiere activation taking New York City by storm. For the first time during its partnership with the world-renowned tennis tournament, Grey Goose transforms Manhattan’s grid into a tennis court the size of the city, bringing the daytime […]
The Loire Valley is one of the most important wine regions in France and is home to some of the world’s best wines. To show off a number of the region’s favourite drops, wine expert and writer Tom Canavan recently hosted a wine tasting event. Guests were given the chance to sample six unique wines […]
John Dewar & Sons Ltd. announces the release of The Deveron single malt which hails from MacDuff distillery, located on the northern edge of Aberdeenshire. The new expressions of The Deveron 10 year-old, The Deveron 12 year-old and The Deveron 18 year-old have never been released before now and will be available from October 2015. […]
Molson Coors, one of the UK’s biggest brewers, is launching a new and enhanced version of Carling iPint, its leading FMCG app. Previously ranked as one of the top 25 all-time free apps for the iPhone, the iPint app will now include a new ‘Office Escape’ game, exclusive Carling content and a function that enables […]
As Europe’s top football clubs gear up for another exciting season, Heineken has announced an ambitious new sponsorship of European club football, with its international quality brand Amstel becoming a sponsor of the UEFA Europa League. The announcement sees a welcome return to football for Amstel, one of Europe’s leading beers, which has a rich […]
World number one tennis player Novak Djokovic and Jacob’s Creek, the official wine of the US Open, will host a cooking masterclass tonight to celebrate the U.S. launch of the Jacob’s Creek ‘Made By’ film series — films that reveal the story behind the tennis star. Swapping center court for center stage, Djokovic and Celebrity Chef […]
Following the launch of Heineken’s global Rugby World Cup Campaign ‘It’s Your Call’, Creative Agency ROTHCO are activated Ireland’s local phase of the campaign on August 26. The recently launched global campaign promised to give the Rugby World Cup nation’s fans a chance to flip the coin at the beginning of their respective games. ROTHCO […]
Britain’s Beer Alliance, the umbrella body representing the beer industry, has launched a new series of digital outdoor ads as part of its £10 million ‘there’s a beer for that’ campaign. Devised by creative agency SapientNitro, the ads are aimed at reigniting Britain’s love for beer and highlighting the drink’s versatility with various foods, even […]
San Francisco brewer 21st Amendment has taken a swig out the breakfast craze, that includes Count Chocula beer and HefeWheaties, with its creation of Toaster Pastry, an ode to Pop-Tarts. Fortune reports that the Indian Red Ale was made to honor the former Kellogg Co. factory that used to operate at the site of the […]