Angry Orchard announced the national release in the US, of its first-ever hopped hard cider, Angry Orchard Hop’n Mad Apple. The cider makers drew inspiration for this new cider from a traditional craft beer ingredient – hops – to develop a cider that combines subtle floral and tropical fruit notes from Strisselspalt and Galaxy hops […]
Creative agency Sedley Place has created the launch identity for Woodland Radicle Brands’ newest brand Xilli, a spirit drink that “re-ignites Aztec traditions and flavours.” The cornerstone of the new identity is a design based on the ancient Aztec calendar stones with a sun god at the centre. The motif, which was especially drawn by […]
Danish brewer Carlsberg may be switching its iconic glass bottles to the “world’s first fully biodegradable bottle” for its products. The company is currently working on the “Green Fibre Bottle,” a lighter packaging that is made from sustainably sourced wood-fiber. Unlike the previously featured ‘PaperBoy Wine’ bottles made from recycled cardboard packaging, Carlsberg’s bottles will […]
As one of the largest supporters of soccer in the U.S., Heineken understands the plight of fans nationwide during the UEFA Champions League (UCL). Whether it’s sneaking out to a pub during lunch, or overhauling your calendar on weeknights, more than half of U.S. fans 21 and older report facing major hurdles when trying to […]
Whether or not it’s the ‘Mad Men Effect’ is up for debate, but the world is increasingly excited about whisky, particularly single malt Scotch. Aficionados and connoisseurs will therefore welcome the news that Mortlach, one of the finest single malts to come out of Scotland, will be launching a variant especially for travellers: Mortlach Special […]
Pizza Hut is revamping its London stores to feature in-house cocktail bars, as it seeks to claw back sales from more trendy restaurants such as Nando’s and Pizza Express. The pizza chain is ploughing a multimillion-pound investment into turning around its fortunes, beginning with the revamp of its store on The Strand, in a bid […]
Victoria Bitter is urging all Australians to get behind their cricketers with the launch of its new campaign made by Clemenger BBDO, Melbourne. To coincide with the ICC Cricket World Cup, Victoria Bitter has launched a TV advertisement to ignite passion and rally support around the country for the Australia cricket team. Victoria Bitter, the […]
Belvedere Vodka, the world’s original luxury vodka, introduces the newest flavour to their award-winning portfolio: Wild Berry. Debuting this spring, Belvedere Wild Berry is inspired by the summer berry harvests in Poland and North America and will refresh your palate while providing an unmatched taste experience. With its perfect combination of Polish strawberries and American […]
Captain Morgan is taking the beach with a tidal wave of flavour – and cocktails will never be same. Infusing a bit of the Caribbean into drinks across the USA, the Rum Company will introduce three flavours to its fleet— Captain Morgan Pineapple Rum, Captain Morgan Coconut Rum, and Captain Morgan Grapefruit Rum. Crafted from the sparkling waters […]
American whiskey brand Southern Comfort has undertaken the biggest redesign in almost a decade as it looks to become more relevant to today’s consumers. Carried out by Austin-based brand design studio Helms Workshop, the redesign encompases the entire Southern Comfort Family of brands including Southern Comfort 100 proof, Lime Comfort, Cherry Comfort, and the forthcoming […]