Vodka brand Absolut has released ‘Absolut Colours,’ a limited edition bottle that wears the iconic Gilbert Baker rainbow flag, a symbol that is commonly associated with the LGBT community. The latest edition of its collaboration with Baker that first started in 2008, this new bottle reflects Absolut’s continuing belief in “the right to express yourself […]
Family-owned Bacardi, the largest privately-held spirits company in the world, has expanded its portfolio of super-premium rums with the acquisition of Banks rum. The award-winning Banks portfolio includes Banks 5-Island Rum, Banks 7 Golden Age Blend and various limited editions. Banks rum is currently available in some of the most influential on-premise establishments in the […]
Diageo has kicked off an anti-drink driving push for its Johnnie Walker brand in conjuction with the Department for Transport’s THINK! campaign and McLaren Honda F1 stars including Jenson Button. The initiative comes as Johnnie Walker celebrates its tenth year sponsoring McLaren and is part of the brand’s global Join the Pact campaign, which aims […]
For more than 150 years, CAMUS has nurtured a lasting bond with the Borderies, the smallest and rarest cru in the Cognac AOC. This bond – strengthened by the gradual acquisition of plots by each of the five generations of the Family – has succeeded in making the House of CAMUS one of the largest […]
With rising health awareness and concern about binge drinking driving sales of low and non-ABV beers among consumers, it seems counter-intuitive that innovation in strongly alcoholic beers should be rising. But new research from Mintel has found that almost one in four (23%) beers launched globally in 2014 and 25% in 2013 had an ABV […]
When Scotch whisky brand Ballantine’s invited renowned photographer Benjamin Von Wong to participate in its ‘Stay True’ campaign, the photographer wasted no time in turning his dream of creating an image 30 meters underwater into a reality. Ballantine’s campaign aims to push creative pioneers to the limit and gave him free reign, saying, “We love […]
Heineken announced that it has extended its relationship with Publicis Worldwide and appointed the agency to be its lead global advertising partner for the Heineken brand, effective July 1st 2015. Heineken will continue with its existing approach of using top in-market creative agencies to develop local platforms within Heineken’s global positioning, and for top-spin activities […]
Corona has partnered with Spotify to push its Corona SunSets festival series, giving British listeners the chance to win a trip to Ibiza. The Mexican beer brand will run six SunSet festivals through the summer in Mexico, the UK, Italy, Spain, China and Australia. The Spanish festival will take place in August in Ibiza. British […]
Saint James Rum is celebrating its 250th anniversary this year with a special commemorative bottling, a host of festivities on its home island of Martinique, and a worldwide marketing campaign. Saint James Rum is one of the oldest rum brands, with the plantations first producing rum in 1765. From the outset the brand was a […]
To mark its role as the official beer of The Championships Wimbledon, Stella Artois has created the ultimate experience for tennis and beer fans alike, launching to coincide with the start of the nation’s favourite tennis tournament. Taking inspiration from its new TV commercial starring legendary character Rufus the Hawk, who skilfully protects the perfect […]