Bud Light is introducing a new cocktail-inspired product to their growing portfolio. Bud Light MIXXTAIL is an 8% ABV cocktail-inspired beverage available in three flavours – Long Island, Firewalker and Hurricane – that combines the great taste of America’s favourite cocktail flavours with the uniquely smooth and refreshing finish expected from a Bud Light. “With […]
Stella Artois Cidre announced the launch of two new variants, Stella Artois Cidre Peach and Stella Artois Cidre Elderflower, which join its product portfolio and expand the range to five different varieties. The new flavours will launch in the on and off trade demonstrating Stella Artois Cidre’s on-going investment and continued expansion in the flourishing […]
Johnnie Walker announces the second annual release of a collector’s edition to commemorate the thousands-year-old celebration of the Lunar New Year. Johnnie Walker Blue Label Year of the Ram is available for purchase now, in a limited release, at retailers across the country for adult consumers to enjoy responsibly. This special edition marries traditional Chinese […]
Jägermeister, 7th largest premium spirit brand in the world, announces the launch of the brand’s first campaign ever developed to reach America’s fastest growing population, Hispanics. “Sin Igual,” which translates to “Like No Other,” is a unique campaign that parallels the shared passion, uniqueness and cultural roots that both the liquor and Latinos proudly share. […]
Diageo is proud to announce that it will once again feature top luxury brands including Sterling Vineyards wines, Johnnie Walker, Haig Club Mortlach, Talisker Scotch whiskies and Ketel One vodka at this year’s Academy of Motion Picture Arts and Sciences’ Governors Ball. The Governors Ball is the official party following the 87th Oscars that will […]
Celebrating its 153rd anniversary, Bacardí rum announces the first packaging update to the world’s number one selling rum in more than a decade. Heavily influenced by Art Deco style, the new bottle design by Here Design, reflects the brands unique heritage and provenance, although its timeless quality ensures it looks just as good in some of […]
La Maison Cointreau and Laetitia Casta have chosen the Musée de l’Orangerie, in the heart of Paris, to announce their creative partnership, starting this year. Cointreau, the definitive orange liqueur, and the French actress, emblematic of Parisian style, join forces as the House of Cointreau appoints Laetitia Casta as Creative Director. Cointreau and Laetitia Casta […]
Newcastle Brown Ale has joined forces with 37 other brands for the Super Bowl, cramming them all into a tongue-cheek advert that pokes fun at the hype surrounding advertisers’ efforts to exploit the popular event. Instead of shelling out millions of dollars on an ad for next month’s game, the brewer has ingeniously convinced 37 […]
Bulmers has launched its first branded site, themed around its multi-million pound ‘Live colourful’ campaign. Created by We Are Social, the site acts as a hub for Bulmers’ #livecolourful hashtag and other social activity. It links off to the cider brand’s other social presences on Facebook, Twitter, Instagram and YouTube. The site is also entirely […]
Budweiser Canada on Twitter Budweiser Canada is celebrating those who make goals possible and chronicling their story in the ad, ‘Home of Goals’, debuting this Sunday during Super Bowl XLIX. Each day, the employees of Soucy Baron in Saint-Jérôme, Quebec craft the hockey pucks that go on to become hockey’s biggest goals. Budweiser wanted to […]