Stella Artois, the premium Belgian beer brand, launched a campaign to shine a global spotlight on the men and women whose quiet commitment to excellence makes world-class events possible. World-class events are united by the care in every detail of their preparation and delivery, just like the care that goes into Stella Artois. Dubbed World’s […]
Patrick Léger, Cellar Master of the House of CAMUS, signs the first presentation to the market of this masterful 40-year Cognac -latest creation in the CAMUS Rarissimes range. Each aroma is expressed freely, lengthening into candied fruit notes with a touch of oak. The palate gives off the entire flavor from fruit to oak, not […]
It was in General de Gaulle’s office at Versailles Palace that French President François Hollande presented President Xi Jinping of China with a cased decanter of CAMUS Cognac during his recent state visit to France. Cognac – acclaimed and appreciated the world over as the ultimate gift, symbolizing the excellence of French craftsmanship and “art […]
For this summer edition, Ungava dressed its distinctive premium gin with a neoprene cooler jacket in the brand’s iconic yellow. This isothermic textile cover, closed by a zip, offers a second skin to your bottle and keeps your beverage chilled for up two hours. Cool, elegant and practical, its colorful design celebrates the arrival of […]
WineTrust100 has announced it has appointed a further Master of Wine (MW) to strengthen it sourcing and selection capabilities. Jo Ahearne MW will be involved in selecting wines for the online retailer’s list of 100 wines – chosen for being the best examples of their type, for the price, from all over the world. She […]
Heineken has furthered its long-standing relationship with St Luke’s expanding the account to include Old Mout Cider which is to launch in the UK as a rival to Kopparberg and Rekorderlig. A £3m launch campaign will introduce the brand to the market with activity to include OOH, print and digital. The national launch on 5 […]
Ad agency Dentsu Australia has created ads that make fun of German-style beer Kolsch as well as the country’s culture. The campaign for 4 Pines beer, was supposed to be a take on the German beer’s history, and the agency saw it as an opportunity to poke fun at the beer, as well as the […]
Jim Beam Bourbon made history by achieving a bourbon-industry first by filling its 13 millionth barrel of bourbon since the repeal of Prohibition in 1933. The barrel was personally filled and sealed by Fred Noe, Jim Beam’s great-grandson and seventh generation master distiller, at the company’s flagship distillery in Clermont, Ky. Also on hand to […]
Iconic Italian wine brand Luna Di Luna announces an exciting innovation to The Original Italian blends, with a revolutionary new look created using state-of-the-art technology and complimented by a revamped product portfolio. A cornerstone of the Enoitalia, SpA global wine portfolio, and imported to the U.S. by Enovation Brands, Inc., Luna Di Luna is re-launching […]
The Russian agency Red Pepper has come up with a clever and creative packaging design for an eco-friendly beer. In the above video, they stated that many concept designs for beer are beautiful—however, a lot of additional information has to be inserted into the packaging before it can be sold. Due to this requirement, many […]