Laphroaig Stays True To Its Heritage With Newest Release

Laphroaig Stays True To Its Heritage With Newest Release

Laphroaig, a leading Islay Single Malt Scotch Whisky, proudly introduces its newest expression, Laphroaig Select Scotch Whisky. This new, innovative expression brings the distinct styles of the Laphroaig portfolio together to create a new expression that stays true to the brand’s heritage with an added layer of complexity and depth brought about by marrying various […]

Heineken Attempts to Interrupt New Yorkers’ Routine with Mystery Payphone Caller

Heineken Attempts to Interrupt New Yorkers’ Routine with Mystery Payphone Caller

A payphone on the streets of New York rings and a passer-by tentatively picks it up. “Listen, I’m inviting you to come across the street,” says the emotionless voice. “That’s terrifying,” the pedestrian answers, unknowingly turning down an invitation to appear on-stage with a renowned US comedian, in a stunt for Heineken. The beer brand […]

Chrissy Teigen Stars in Stella Artois Video Series Celebrating Creative Culinary Artisans

Chrissy Teigen Stars in Stella Artois Video Series Celebrating Creative Culinary Artisans

On Belgian National Day, July 21, Stella Artois, the world’s best-selling Belgian beer, took over Stone Street in lower Manhattan with an exclusive dinner featuring Chrissy Teigen, Aliya LeeKong and Cara Nicoletti. The evening event was held to introduce “The Butcher, the Baker, the Belgian Beer Maker,” an online documentary series, produced for Stella Artois […]

Heineken Debuts “Best Tasting Light Beer” Campaign Featuring Neil Patrick Harris

Heineken Debuts “Best Tasting Light Beer” Campaign Featuring Neil Patrick Harris

Heineken Light, the “Best Tasting Low Calorie Lager” winner at the 2013 World Beer Championships, announced the launch of its “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris.  Heineken will partner with Harris to introduce consumers to the reformulated Heineken Light and creatively bring the […]

Jim Beam Taps Fans’ Own Personal “Statements” To Help Co-Create Bottle Labels

Jim Beam Taps Fans’ Own Personal “Statements” To Help Co-Create Bottle Labels

Each bottle of Jim Beam Single Barrel, the first-ever single barrel offering from the brand, exemplifies individuality – not only with the distinct flavor and personality of the bourbon itself, but also with its hand-crafted and hand-written bottle labels. And to celebrate its launch, Jim Beam announces today that it’s giving fans across the U.S. […]

Belvedere Vodka Unveils Extension To Know The Difference Campaign

Belvedere Vodka Unveils Extension To Know The Difference Campaign

The world’s first super premium luxury vodka, Belvedere Vodka, is thrilled to announce an extension to their highly successful Know The Difference campaign, titled Unlearn / Relearn. This campaign allows consumers to rediscover the flavor and taste of a high quality vodka, while debunking myths that have previously surrounded the vodka category. Consumers have been […]

Space Creates ‘The ‘Moretti Movement’ For Birra Moretti

Space Creates ‘The ‘Moretti Movement’ For Birra Moretti

Space has been working with No. 1 Italian beer brand Birra Moretti to create a campaign that celebrates the brand’s authentic Italian heritage and develop its associations with food occasions. ‘The Moretti Movement’ reinforces the brand’s values and principles of enjoying good food and beer with family and friends through authentic Italian events and on-trade […]

Budweiser Super Bowl Ads Score Two Emmy Nominations

Budweiser Super Bowl Ads Score Two Emmy Nominations

Budweiser’s celebrated Super Bowl ads, “Puppy Love” and “Hero’s Welcome,” have received Emmy nominations in the Outstanding Commercial category. “It’s a tremendous honor to be nominated by the Academy of Television Arts & Sciences and an even greater recognition to garner two of five nominations in the category,” said Brian Perkins, vice president, Budweiser. “Not […]