Joining the ranks of Stephen Merchant, Zachary Quinto and Elizabeth Hurley bring their personalities to the ‘Independence Eve‘ campaign for Newcastle Brown Ale. In the spots by Droga5, Quinto muses how great British actors really are, and how he – and many other great US thespians – could in actual fact be British, putting on […]
A six-pack of lager encased in packaging made from ice was used to tempt the palates of overheated football fans visiting Cuiaba in Brazil for the World Cup, in a campaign for beer brand Skol. The limited edition packaging was distributed to Russian tourists in Cuiaba, one of the host cities of the 2014 World […]
Coors Light is setting out on a mission to help save Canadians from an average summer, by launching Search+Rescue, a month-long challenge to find hidden prizes with the help of an online treasure map and Twitter. From now through July 31 Canadians of legal drinking age can enter their location here to find one of […]
Mexican studio Factor Tres has created a simple but clever bottle design for Jaker Beer—playing on the brand name’s similarity with the word “joker”, the resulting packaging is inspired by playing cards. The star of this design is its brilliant logotype, which is an ambigram—spelling out “Jaker” in a stylized type, this logo would read […]
[fvplayer src=”http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-FL59342-20140627-1.mp4″] It begins in an expansive, pristine forest in Georgia, in the southern United States. There, mature trees are selected for an evolution that results in beautiful, bright boxes that carry the award-winning Bacardí rum to market. At every step along the way, sustainability is a key part of the equation – from trees that […]
Canadian beer brand Molson, which previously gave away free beer to people carrying Canadian passports, is back with another ‘patriotic’ campaign. Titled ‘O Canada’, participants could earn themselves a cold ‘brewski’ by simply singing the Canadian national anthem to the brand’s Beer Fridge. This fun, interactive campaign was created to celebrate Canada Day on 1 […]
In sports, there are fans, and then there are untameable fans; those who take things to another level with their exuberance and unbridled enthusiasm for the game. To celebrate this spirit, Bacardí rum has announced its Bacardí Untameable Fan contest, whereby football fans are encouraged to sign and share a petition demanding that employers provide three-hour viewing […]
‘Not for hipsters’—this seems to be the message that South African brewery Garagista Beer Co. is sending to the world. To convey their ‘disdain’ for the ironic, the brand has created a series of humorous ‘anti-hipster’ print ads that pokes fun at them and their lifestyle.
Crosta & Mollica, suppliers of Altogether Italian breads and bread snacks, has teamed up with the authentic Italian beer, Birra Moretti for a targeted on-trade bar promotion which kicks off in July, creatively directed by Space. The summer-long promotion will deliver 500 promotional kits into pubs and bars across the UK which will invite customers […]
Arguably the rarest job in the real ale industry is being advertised for the first time this century by a North Yorkshire brewery. Masham-based T&R Theakston Ltd, which still makes traditional oak casks to store and transport its famous ales, is looking to recruit an apprentice cooper to learn the highly-skilled and ancient trade of […]