Smirnoff, one of the world’s leading premium vodka, announced a pioneering new super-premium vodka – Smirnoff White – available exclusively for travellers. The liquid has been freeze filtered at -6°C which results in an exceptionally smooth taste. Freeze filtration signifies a continuing revolution in Smirnoff’s distillation process – vodka is chilled to below freezing point and […]
Heineken is introducing a fresh redesign to its beer cans that dials down the brand’s trademark green to emphasise the aluminium in the hope of appealing to contemporary men. Heineken has redesigned its cans to appeal to contemporary, city-dwelling men. The new ‘Star Can’ is rolling out to the 170 countries where the beer is […]
JKR has redesigned the packaging for drinks brand Sourz, creating glow-in-the-dark bottles inspired by nightclub hand-stamps. The consultancy says it has used a specialist ink that glows under UV light to evoke the hand-stamps. The glow-in-the dark redesign aims to give Sourz ‘stronger behind-the-bar’ impact’, according to JKR. The redesign also sees the Sourz logo […]
Building on the success of the past two years, ButterflyCannon, have again been recruited to develop the limited edition packaging for this year’s Chandon Summer program, #ChandonSummer. The continued success of this annual activity has seen the program successfully rolled out across key global markets, specifically Australia and Asia Pacific. This success has caused the […]
Space is leading the music strategy and activation for Desperados, the original premium packaged tequila-flavoured lager brand from Heineken, targeting a media-savvy, 18-30, social influencer audience at two dance music festivals this summer. Desperados is broadening associations with music and establishing itself as the ultimate party brand via festivals in Essex and Manchester through a […]
Budweiser, the official beer of the 2014 FIFA World Cup, has unveiled two experiential marketing initiatives to support its wider Rise As One FIFA World Cup campaign. The first, aimed at bringing consumers closer to the FIFA World Cup, is the Budweiser Challenger which creates an in-store theatre experience. The Budweiser Challenger will challenge consumers […]
Batemans, the family brewer based in Lincolnshire, is relaunching its England Expects celebratory beer in time for the World Cup, with a three-way pump clip to reflect our boys’ prowess in the tournament. England Expects is a delicious amber beer full of succulent blackcurrant and red fruit from the Bramling Cross hops, available from now […]
The summer of 2014 is officially Miller Time in America. And to make sure that fans are making the most of their 100 days of summer, Miller Lite is going to reward those who share their Miller Time photos with the world. “We know that it is getting harder and harder for people to unplug, […]
In 1671, Captain Henry Morgan set his sights on Panama City, the richest city in the western hemisphere. Amidst his raid and ultimate capture of Fort San Lorenzo, Morgan lost five ships, including his famed flagship The Satisfaction. What will forever stand as a historic battle in Panamanian history now serves as inspiration for the […]
Coors Light is giving consumers across the USA a chance to win an unforgettable soccer viewing experience with the Coors Light SUPERFANATICOS promotion. This summer, Coors Light will reward two legal-drinking-age super football fans with a trip for two to watch the final game of the summer’s biggest tournament in their favorite team’s home country. […]