Absolut Unveils Limited Edition ‘Karnival’ Vodka Bottle

Absolut Unveils Limited Edition ‘Karnival’ Vodka Bottle

To celebrate the spirit of the carnival festivities in South America, Absolut has come up with a new vodka flavor accompanied with a limited edition “Karnival” design on the bottle. Illustrated by Brazilian graphic novel artist and writer Rafael Grampá, Absolut’s new packaging has five flamboyant characters that seem to have come from the streets […]

KINKY Blue Launches Nationwide in USA

KINKY Blue Launches Nationwide in USA

A fusion of super premium vodka distilled five times with tropical and wild berry flavors, KINKY Blue provides a fun new drink option for consumers. The highly anticipated release of KINKY Blue follows the successful 2011 launch of the brand’s flagship product, KINKY Liqueur — one of the hottest spirit brands in America, which blends […]

Jim Beam Partners With Mila Kunis For Its First-Ever Global Marketing Campaign

Jim Beam Partners With Mila Kunis For Its First-Ever Global Marketing Campaign

http://www.youtube.com/watch?v=MC_35SsHANM Jim Beam and award-nominated actress Mila Kunis are teaming up to “make history” in 2014 and beyond. Kunis joins the Jim Beam family as a global partner and spokesperson, and will play a leading role in Jim Beam’s new Make History multi-media brand campaign that will reach more than 100 markets worldwide. Make History […]

Virgin Wines Continues Its Participation In Fairtrade Projects in South Africa

Virgin Wines Continues Its Participation In Fairtrade Projects in South Africa

Having already contributed over £17,000 to Fairtrade projects in South Africa since 2008, Virgin Wines, the major UK wine retailer, has confirmed the next stage of its ongoing participation in the Fairhills Fairtrade Project – the largest Fairtrade wine project in the world. The business will donate funds from the sale of its Fairtrade wines […]

Budweiser’s ‘Puppy Love’ Ad Tugs the Strings of Your Heart

Budweiser’s ‘Puppy Love’ Ad Tugs the Strings of Your Heart

http://www.youtube.com/watch?v=uQB7QRyF4p4#t=0 Beer brand Budweiser has released an adorable advertisement for this year’s Super Bowl, and it will definitely warm the cockles of your heart. Titled ‘Puppy Love’, the minute-long ad shows the loving friendship between the iconic Clydesdales horse and a cute 10-week-old puppy. The video, which was produced by ad agency Anomaly, was released […]

CAMUS Presents a New Design for its Rarissimes Range

CAMUS Presents a New Design for its Rarissimes Range

A timeless style, high-quality materials, pure-lined packaging… the new Rarissimes design clearly reflects CAMUS iconic brand identity, which has been revisited on the occasion of 150th anniversary. Aspiring ever more to resemble the Cognac within, the wooden presentation case features a copper and oak finish, in a refined tribute to Nature and to the craftsmen […]

Newcastle Taps Stars to Feature in the Greatest Big Game Ad Never Made

Newcastle Taps Stars to Feature in the Greatest Big Game Ad Never Made

http://www.youtube.com/watch?v=9g9wXBkdWEg Actress and singer Anna Kendrick has racked up an impressive string of triumphs: Oscar, Golden Globe and Screen Actors Guild nominations for her performance in “Up in the Air;” a starring role in the hit film “Pitch Perfect;” and most recently with her 2013 triple-platinum single, “Cups.” But she will never get the chance […]

The East is Red as Chinese Wine Consumers Take Word Lead

The East is Red as Chinese Wine Consumers Take Word Lead

China has become the world’s biggest red wine consuming nation reveals new data published in the run up to the Vinexpo Asia-Pacific wine and spirits exhibition to be held in Hong Kong on May 27-29 this year. The disclosure knocks France and Italy – previous leaders – into second and third places for the consumption […]

Diageo Acquires Super-Premium Tequila Brand Peligroso

Diageo Acquires Super-Premium Tequila Brand Peligroso

Diageo, the world’s leading premium drinks business, has added super-premium tequila brand Peligroso to the company’s portfolio. This announcement comes just three weeks after the company announced a joint venture with Sean Combs that acquired prestige tequila brand DeLeon. “Acquiring Peligroso is part of Diageo’s strategy of creating a collection of superb quality and distinctive […]