Atlantico Rum, the specialty craft rum owned by Aleco Azqueta, Brandon Lieb and international music superstar Enrique Iglesias has announced distribution in Mexico, expanding the growing brand’s reach more than ever before. The brand will be sold at La Europea, Mexico’s prominent gourmet food and spirit retailer, as well as numerous high-end restaurants and bars […]
Just in time for the holidays, Newcastle is introducing a new limited-edition brew that will have fans calling for a Cabbie in more ways than one. Beginning this month, beer drinkers can hail a Newcastle Cabbie Black Ale in bars and liquor stores nationwide. Cabbie is a deep, dark black ale with a soft hoppy […]
Bulldog London Dry Gin, deemed ‘the world’s most mixable gin,’ has signed on with Gruppo Campari for distribution throughout the United States and certain other international markets effective January 1, 2014. Gruppo Campari is a major global spirits company and the owner of iconic brands, including Campari, Aperol, SKYY Vodka, Wild Turkey Bourbon, Appleton Estate Jamaican […]
The Munich-based traditional brewing company Paulaner has increased its sales in the CIS region by around 15% during the last three quarters. As a result, the Soviet Union’s successor states are now among Paulaner’s most dynamic export markets. Russia is still Paulaner’s most important market in the CIS region. In Moscow and St Petersburg, customers […]
Champagne brand Veuve Clicquot has created a packaging for its drink that not just looks good, but also comes in useful. Combining form and function, the limited edition paper packaging called ‘Fashionably Clicquot’ is an elegant carrier that has two parts: the top that can be removed, and the bottom that unfolds to turn into […]
The Smirnoff Co., maker of the world’s number one vodka, announces the global launch of the Mixhibit app, the groundbreaking new tool that blends users’ best moments captured on Facebook, Instagram and Twitter into a one-of-a-kind video. http://www.youtube.com/watch?v=0SsGMykl5jU Available now at the iTunes Store and Google Play and rolling out to more than 25 markets this fall, […]
Wine industry leader in innovation Truett-Hurst wine company of Healdsburg, California, says no to marketing green-washing. The release of the first paper wine bottle in the U.S. from Truett-Hurst is the real thing. The paper wine bottle, branded PaperBoy, is a molded outer shell in the shape of a wine bottle, made from recycled cardboard […]
New Amsterdam Vodka announced the launch of its first ever national television advertising campaign. The essence of the campaign, titled “It’s Your Town,” celebrates a generation of consumers that revels in a night out on the town, but with a sense of responsibility and pride in the community. https://www.youtube.com/watch?v=_uzZsMVkeQ4 Created in tandem with the San […]
London-based start-up Desk Beers has recently started a service that we feel will make Fridays even more awesome than they already are—a beer subscription service that sends craft beers from London breweries right to your work desk every Friday. Not only would you be able to discover and taste great local beer, it also seems […]
A Jamaican-based Diageo representative, Erin Mitchell, has admitted that a youth-oriented, alcopop product is being tested on the 18-24 year old market in Jamaica and is being considered for United States distribution. With a shocking display of truth rarely seen among alcohol producers, the Red Stripe Beer brand manager stated that a new raspberry Flavored […]