China has become the world’s biggest red wine consuming nation reveals new data published in the run up to the Vinexpo Asia-Pacific wine and spirits exhibition to be held in Hong Kong on May 27-29 this year. The disclosure knocks France and Italy – previous leaders – into second and third places for the consumption […]
In an auspicious twist of fate, and months before the Seattle Seahawks hit the NFL playoffs, Seattle’s Hilliard’s Beer crafted a one-of-a-kind, seasonal pale ale in tribute to Seattle’s famous “12th Man” fan base. Now, as the Seattle team preps for what the franchise hopes to be their first Super Bowl victory, Hilliard’s Beer is proud […]
Diageo, the world’s leading premium drinks business, has added super-premium tequila brand Peligroso to the company’s portfolio. This announcement comes just three weeks after the company announced a joint venture with Sean Combs that acquired prestige tequila brand DeLeon. “Acquiring Peligroso is part of Diageo’s strategy of creating a collection of superb quality and distinctive […]
Premium soft drinks producer Belvoir Fruit Farms is extending the brand with a lighter version of its Elderflower Pressé. With 30 per cent less sugar; the Elderflower Pressé Light is more delicate in taste than the original pressé but with the same heady, floral aromas of freshly picked Elderflower, tangy citrus from pressed lemon juice […]
Drinks Americas, the exclusive United States broker for leading premium authentic Mexican beers currently present in over 32 states, announced that the third largest brewery in Mexico, Cerveceria Mexicana, the brewery that produces its leading premium authentic Mexican beers, is expanding its facility to accommodate growing demand in the U.S. and abroad. Located in the […]
Newcastle Brown Ale is seeking to gain a slice of the Super Bowl advertising action without the hassle and expense of actually commissioning an ad and buying screen time – by firing up a tongue-in-cheek caricature of some of the bloated real-life offerings the game provides. The Heineken owned brand has teamed up with Droga5 […]
A group of seven creatives from the London-based ad agency Karmarama have found an awesome and unconventional way to contribute to the fight against prostate cancer. Inspired by their passion for craft beer, they have established Two Fingers Brewing Co. and created “Aurelio”, a non-profit craft beer—all profits from its sales will go to Prostate […]
Bud Light Platinum announced its new creative campaign, Turn Up Your Night, a direction rooted in electronic dance music with a strong emphasis on content. The campaign will feature partnerships with marquee DJs and national and local festivals. Turn Up Your Night will debut with Grammy nominated DJ/producer/songwriter Zedd. “Every night has that ‘turn up […]
As the official beer sponsor of the NFL, Bud Light aims to help make The Big Game one of the safest yet through the launch of a powerful new campaign that inspires fans to “Stay in the Game.” Bud Light is launching the “Stay in the Game. Drink Responsibly.” platform through an integrated campaign that […]
Wine Condom, #9 on Kicktraqs’ “Top 25 Hot List” for products to watch, is the mother-son brainchild of 20 year-old Mitch Strahan & his stand-up comedian, single mom, Laura Bartlett. “They say necessity is the mother of all invention,” laughs Bartlett. “In the case of Wine Condom – it just took a sense of humor!” […]