7-Eleven has added four high-demand A-listers to its lineup at its top wine-selling stores – “A” as in wines that have scored 89-90 points in oenophile publications like Wine Spectator and Wine Enthusiast. The ultra-premium varietals – La Crema Chardonnay, Louis Martini Cabernet Sauvignon, Kim Crawford Sauvignon Blanc and Wild Horse Pinot Noir – not only […]
California producer Truett-Hurst has launched the world’s first wine range housed in square bottles. Called California Square, the trio’s packaging was designed by Kevin Shaw of forward thinking drinks packaging design firm Stranger & Stranger. The design’s square shape, retro graphics and screen printed label hark back to old spirits bottles. The three-strong California Square […]
Heineken has unveiled a coffee-machine style home appliance it claims will bring the perfect’ draught beer to living rooms in the hopes of pushing its lesser-known brands into new drinking occasions. The high-end appliance, dubbed Sub for the way it pressurises beer similarly to a submarine’s environment, is shaped like a barrel on its side […]
To celebrate the launch of Baileys Vanilla Cinnamon, the Diageo owned brand took to the streets of New York City to host pop-up photo booths giving ladies the chance to take their own “Stylish Shots on the Go!” Inspired by Bailey’s new signature drink, the Glamour Shot, the photo booths are answering the call of women […]
‘Lickable Skin’ is a cocktail created by Play, a bar opened by the Museum of Sex in New York City, and it tastes like “kissing a man who has just shaved and smoked a cigarette”. The unusual drink was the creation of Dutch artist Bart Hess, and is his first food art piece which is […]
Ballantine’s has unveiled brand positioning aimed at associating the Scotch whisky brand with authenticity, self-belief and conviction. ‘Stay True’ will begin rolling out across key markets from October. The campaign will be spearheaded by a TV spot and will also run across press, outdoor and online media. The activity features a number of ‘Stay True’ […]
Johnnie Walker, the world’s leading Scotch Whisky brand, unveiled the jewel in the crown of its new and exclusive range, the Johnnie Walker Explorers’ Club Collection – The Royal Route. Exclusively available to adventure seekers who adopt the exploratory ethos of the John Walker & Sons agents, this luxury blend completes the first Series of the […]
Brand & packaging company Pure has designed celebratory packaging for real ale company Loddon, for a limited-edition ale created to mark the brewery’s 10th anniversary. With Pure’s design befitting the premium quality of the product and this important milestone in the company’s history. The commemorative bottle label and tube are presented in black and ingeniously […]
Absolut has unveiled a new limited edition bottle which pays tribute to one of America’s most iconic cities—Chicago. Designed by Ross Bruggink and crowdsourced by the Threadless community, this bottle pays tribute to the city’s culinary culture, neoclassical architecture and its largest skyscraper. Ross commented: “The bottle represents all of the iconic elements of Chicago […]
Inspired by the work of Devon-based drinks pioneer Kate Hudnott, Taxi Studio has recently collaborated with her to create Hudnotts – a wickedly exciting range of flavoured spirits. “This project was overflowing with craftsmanship and creative potential from the start,” says Creative Director Ryan Wills, “We immediately identified Kate as an ‘Alcoholic Alchemist’ and came […]