Not so long ago, any time you mentioned the burgeoning Chinese taste for expensive fine bordeaux, someone would be sure to hoot, “Yes, but don’t they drink it mixed with Coca-Cola?” It used to be true, though it hasn’t been for some time, but continuing to laugh about it probably made us all feel better […]
Diageo, the producer of Smirnoff, Captain Morgan and Guinness, launches a new pan-European online campaign ‘Think How You Drink’ to remind young people that drinking to excess can lead to shame and embarrassment. The business aims to reach more than one million young people across Europe and help them to think about whether their drinking […]
Tandoor Chef, one of the leading frozen Indian cuisine brand, announced that they will be expanding their recently launched mobile wine pairing web application. Originally launched in March of this year, consumers are able to use their iPhone or Android phone to access the mobile web application, enhancing their dining experience. The smart tool was […]
Located near Modjadjiskloof, South Africa, the Sunland “Big Baobab” tree is also a pub. Incredibly large, with a circumference of over 108-feet, this tree has two hollow trunks which are connected together—a natural phenomenon that occurs to Baobabs over 1,000-years-old. Opened in 1933, the interior accommodates 15 people, and houses some historical trinkets which also […]
Electronics and beer aren’t always cosy bedfellows but that hasn’t stopped BT Sport from devising a hi-tech solution for the humble beer mat. The custom built mats can be scanned by smartphones equipped with Blippar technology to allow patrons of BT Sports screening clubs and pubs to vote on sporting issues, research game stats, enter […]
Are you willing to take a leap of faith and alter your travel plans for a trip to the unknown? Heineken’s global campaign “Voyage” arrives in the U.S. with the debut of a new television commercial “The Voyage” and travel experiment – Departure Roulette. This omni-channel campaign drops men from across the world into remote […]
Kopparberg is seeking to crack down on light-fingered cider drinkers with the launch of a custom security tag for its new designer glassware. The obtrusive lock wraps around the body of the pint glass and comes imprinted with the slogan ‘I know it rocks but please don’t steal it’, an attempt to reduce the number […]
Beer baths were believed to have healing and restorative powers in ancient Egypt. Taking after this belief, Austrian brewery Starkenberger Brewery built beer swimming pools that you can take a dip in to regenerate. In the centuries-old brewery castle located on the outskirts of Munich, Germany, there are seven heated beer pools that each contain […]
Carlsberg is gearing up for one of the biggest tournaments in women’s football. The UEFA Women’s EURO 2013 is taking place in Sweden in July and Carlsberg is the official beer of the tournament. The sponsorship of the UEFA Women’s EURO 2013 tournament, which kicks off on 10 July, is part of the recently announced […]
To celebrate the launch of its new ‘Highlander Honey’ whiskey, whiskey brand Dewar’s decided to employ the help of nature’s original 3D sculptors: bees. New York agency Sid Lee employed The Ebeling Group, the company behind the “Eyewriter Project,” to undertake this impossible project. Using 80,000 bees, they ‘3B-printed’ a bottle-shaped sculpture made out of […]