http://www.youtube.com/watch?v=7h_sOE_y2FM&feature=share&list=PLnaDuH6eNKoFEzResQRasGYR0E5A_gn6q Baileys is releasing a TV spot as part of a £10 million push across Western Europe to promote its Chocolate Luxe drink. The new drink is a mixture of Baileys Irish Cream and Belgian Chocolate, and was created by Anthony Wilson, the principal liquid developer at its parent company Diageo and whose father helped […]
A long running print campaign for Jack Daniels is to be launched in Australia, via the Arnold Furnace agency. The campaign, entitled ‘postcards from Lynchburg’, has commenced with an execution detailing “everything from the difference between whiskey and bourbon to the fact that the Scotch industry uses old Jack Daniel’s barrels.” “All have a unique […]
A change of environment can enhance the experience of enjoying whisky by up to 20%, according to the world’s first scientific study exploring the senses and taste of whisky. The study has exciting implications for people enjoying whisky in their own homes, and for the way pubs, bars and restaurants could be designed in the […]
AB InBev, Heineken, Molson Coors and Fuller’s are broadening their use of digital in the on-trade to try and create an upfront value proposition capable of wooing drinkers rather than just relying on quirky bar-side marketing “gimmicks”. http://www.youtube.com/watch?v=vlnjXlm2sm0 Beer brands are at the forefront of digital innovation with marketing initiatives such as Facebook apps and […]
This October, Absolut is launching the next instalment in the brand’s iconic limited edition bottle collection, Absolut Originality. Building on its creative heritage, each bottle of Absolut Originality is a one – of – a – kind work of art; each of the four million bottles has an individual design created by adding a drop […]
http://www.youtube.com/watch?v=BfqS_WBwwD0 Grey Goose vodka launched Fly Beyond to tell the remarkable story of how its creator defied expectations in France and throughout the spirits world to create a vodka that would set a standard of luxury in the super premium category. The global integrated marketing campaign of Fly Beyond brings to life the compelling story of the […]
The Best Spirit Company S.A. de C.V. announces that it is producing whisky in Mexico and have obtained all permits and certification from the local government and the Ministry of Economy of Mexico. “Our leading Brand ‘Williamson 18’ will be retailing at $8.00 per bottle in liquor stores in Mexico, and will be priced 20% […]
Paper by University of Leicester scientists shows resveratrol can still be used in the body after it has been metabolised. A chemical found in red wine remains effective at fighting cancer even after the body’s metabolism has converted it into other compounds. This is an important finding in a new paper published in the journal […]
Bill Mitchell, Jim Mitchell and Avi Gieger have come together to develop a machine that lets you easily make beer. Their brainchild, called ‘PicoBrew Zymatic’, is a kitchen appliance that’s a dream come true for those who love their lager. With the machine, all users have to do is to load up ingredients—grain, hops and […]
Danny Trejo knows how to get a point across and now he’s going to put that talent to work to ensure that nothing interferes with Miller Time. Work obligations, time constraints, even mobile phones can sometimes get in the way of Miller Time. Miller Lite has partnered with Trejo, an original Hollywood tough-guy, to protect […]