Refrigerator magnets will never be the same. One touch and you can have Wild Turkey Bourbon, SKYY Vodka, or any number of Campari America products delivered automatically to your front door. The innovative spirits company is piloting a program to simplify the consumer purchase cycle by leveraging near field communication (NFC) technology. It will allow consumers to […]
Molson Coors Brewing Company announced the expansion of its cider portfolio through the acquisition of Aspall Cyder Limited. The acquisition brings together two companies with a passion for building extraordinary brands and similar family-orientated ownership structures, with close to 650 years of combined experience in operating excellence. Founded in 1728 by Clement Chevallier and run […]
Diageo has revealed the latest Chinese New Year design from Johnnie Walker Blue Label with the Year of the Dog limited edition bottle. Ringing in the festive gifting season, Johnnie Walker, the leading Scotch Whisky Brand and the biggest selling spirits brand in travel retail, celebrates the traditions of Asian culture once again by introducing the […]
Budweiser Experiences has launched its first TVC, ‘Let Your Sound be Seen’, in India. The TVC developed by Wieden+Kennedy is a 45-second film that the brand claims to capture its philosophy. Commenting on the campaign, Kartikeya Sharma, marketing director, AB InBev India, said, “2017 has been a fantastic year for Budweiser Experiences, as we brought […]
As part of the ongoing ‘Tomorrow Is Overrated’ repositioning for Jose Cuervo, this holiday season Crispin Porter + Bogusky (CP+B) LA is helping people be present in the moment. The agency is launching a six-part mindfulness meditation series, each addressing an all too familiar holiday stressor. Through the power of a mindful guru […]
TBWA\Auckland and global brewing masters Carlsberg have taken things to a whole new level, creating probably the best pie in the world right here in New Zealand. Kiwis are huge pie fans. According to Food Standards Australia New Zealand, the average New Zealander eats 15 pies a year (collectively, that’s 66 million!). Building on […]
Single malt Scotch whisky brand The Macallan, unveiled its latest exceptional whisky in the coveted Sherry Oak range, The Macallan 40 Years Old. This highly collectible, limited-release whisky represents only the third non-vintage release of a 40 year old expression to come from the iconic Speyside distillery, and will be sought after by connoisseurs around […]
Spirit brand Jägermeister has teamed up with digital identity app Yoti to promote responsible alcohol sales, while at the same timeand helping people check out faster at the Jägermeister pop-up shop in Soho using their ID, on their phone. Jägermeister will sell a range of merchandise and personalised gifts for its fans at a pop-up shop at the award […]
Belvedere, the vodka brand owned by LVMH, has created an espresso martini lounge. The Belvedere Espresso Martini Lounge sets up shop at the Gaucho Broadgate this December. Nestled below the glass bar of the restaurant, guests will have the chance to pop into the bar after their dinner, or are invited to simply try the […]
Australian beer brand XXXX GOLD launches its version of the classic Christmas spot with the latest instalment as the official beer of the Australian Cricket team. The TVC was created by Host/Havas and follows on from the launch of the tech enabled Goldie at the start of The Ashes. XXXX GOLD is looking to […]