Leading bourbon brand Jim Beam, officially announced the latest addition to its flavoured portfolio, Jim Beam Vanilla. It blends Madagascar vanilla bean liqueur with classic Kentucky straight bourbon whisky. Continuing a 222-year family tradition of innovation and exploration, Jim Beam distillers have struck the perfect balance of subtle Madagascar vanilla bean with hints of oak and caramel bourbon notes, producing a sweet […]
BBDO Singapore has teamed up with Tiger Beer to launch two new unique, unprecedented and unexpected beers – the Tiger Black and Tiger White. The first of its kind in Singapore, and the biggest launch of the year for the brand, Tiger Black and Tiger White are the brewery’s take on the classic black lager […]
Puni, Italy’s first and only malt whisky distillery, makes its official UK debut this month thanks to a sales and marketing agreement with start-up Magnetic Brands. Puni is Magnetic’s first client and it will be handling its ‘Nova’ and ‘Alba’ (the Italian word for ‘dawn’) three year old whiskies. Named after the local river, the […]
Treasury Wine Estates’ brand 19 Crimes recently collaborated with creative technology company Tactic and J. Walter Thompson SF to release a wine label unlike any other. Using augmented reality (AR), the San Francisco-based Tactic developed an innovative 19 Crimes app for iOS and Android devices. The easy-to-use technology brings the torrid stories of each bottle to life by animating […]
Forget CVs, Grant’s is looking to test the mettle of their candidates on location at some of the world’s most exciting cities, armed with a suitcase of Grant’s whisky. Applications are now open for the interview of a lifetime – a 10-day world tour – launched by Grant’s Whisky as part of its search for […]
BrewDog loves a good publicity stunt, and in its latest one the Scottish brewer has announced plans to open a new craft beer bar that ‘straddles’ the border between the US and Mexico. The remote location of the new bar, dubbed ‘The Bar on the Edge’, reflects the brewery’s intention to expand to the ‘farthest […]
Everyone knows that loud music can damage your hearing. Less known is the fact, that loud music also makes you drink more and faster. A common rule of thumb to get the most out of your music festival experience is: Don’t drink too much. However, with the great mood and the music pumping, people often […]
It was only a matter of time before one of the staples of social media and pop culture, GIFs, made their way into the commercial world. Buenos Aires agency Santo has disguised this new ad for Argentina’s most popular beer, Brahma, as a series of ridiculous GIFs. The aim: to capture the attention of its […]
Clemenger BBDO Melbourne and Carlton United Breweries have launched a new brand campaign for Carlton Dry, called ‘Underthink It’. Based on the insight that our increasingly busy and complicated lives have resulted in a tendency to overthink the little things – from what to wear, what food to order, even which beer to drink – […]
Spanish winemaker Barbadillo has launched an NFC (near field communication) campaign promoting a cash prize giveaway on bottles of its Castillo de San Diego wine. 126,000 bottles have been NFC-enabled, using Thinfilm’s SpeedTap tags and Brand Analytics. The connected bottles are being sold through 15 major supermarket chains and superstores in Spain, including El Corte Inglés, Carrefour, Hipercor, Alcampo, […]
