100 seasons of the National Football League (NFL) means 100 seasons of game winning touchdowns, fans repping their favourite teams, and unforgettable moments of celebration. From the most memorable endzone dances to a fan’s 15 seconds of fame on the jumbotron, Pepsi, the official soft drink of the NFL for more than 17 seasons, salutes […]
In 2019, instead of running a 30-second ad during Super Bowl LIII, SKITTLES is creating the first-ever commercial performed as a live Broadway musical. “Skittles Commercial: The Broadway Musical” is written by playwright and Pulitzer finalist Will Eno in partnership with DDB Worldwide. The 17-member cast, led by a soon-to-be-announced celebrity, will perform the show one time […]
Bud Light is releasing new ‘Dilly Dilly’ creative during one of the biggest football days of the year – Thanksgiving, and it features a royal feast with the newest characters in the series. In the 45-second spot by Wieden+Kennedy New York, the King character sits at a table with the pasty and very proper […]
As one of football’s leading sack specialists, Dallas Cowboys start defensive end, DeMarcus “Tank” Lawrence, has a knack for getting to opposing quarterbacks. SNICKERS and Operation Gratitude are planning to tap into his unique talent, as well as his love of chocolate bars packed with peanuts, caramel and nougat, to help score a taste of […]
How would you like to get gameday predictions and reflections from former star quarterback and current football analyst Tony Romo this football season? With the Corona Hotline, he’s just one call away. Beginning August 21, the hotline from Corona Extra kicks off with a national campaign in the US that includes TV advertising, retail programming […]
Bud Light and the Cleveland Browns announced the creation of the Bud Light Cleveland Browns “Victory Fridge,” a smart-technology refrigerator that will automatically unlock after the Browns capture their first regular-season victory of the 2018 NFL season. Beginning August 14, Bud Light and Ohio-based wholesaler House of LaRose will install the Bud Light Cleveland Browns “Victory […]
Bud Light, the Denver Broncos football team and shopping rewards app Ibotta partnered to deliver a free beer to fans to celebrate the start of the free agency period, when teams can recruit eligible players. The promotion, which runs through March 28, will reward the first 500 fans in Colorado that redeem the offer, according […]
Pizza Hut is to replace Papa John’s as the official pizza sponsor of the NFL. According to Papa John’s, the pizza chain – which has served as the official sponsor since 2010 – and the NFL mutually agreed to cut ties. Papa John’s will now instead focus on partnerships with 22 local NFL teams and “key personalities” in the […]
Just in time for the return of the NFL season, Bud Light, announced that it will continue its tradition of NFL team-themed packaging. During the 2017 season, America’s favourite light lager will be available in both cans and aluminum bottles specifically designed to help football fans celebrate their favourite team. In total, there will be 28 […]
From wearing special jerseys and socks to sitting on the same section of the couch every Sunday, NFL fans will do just about anything to help their favourite team win. Kicking off the 2017 season, Tostitos, the Official Chip and Dip of the NFL, is giving fans another way to help their team rack up […]