American Football team The Washington Redskins and PepsiCo announced a long-term partnership making the Food and Beverage giant the official and exclusive non-alcoholic beverage and snack provider for the team and FedEx Field. This new agreement builds on current partnerships the Redskins have with PepsiCo’s Frito-Lay and Gatorade brands, and now enables the team to […]
AB InBev will use its Super Bowl marketing spend to push its Busch brand in 2017. It marks the brand’s Super Bowl debut and is part of AB InBev’s strategy to highlight its value brand portfolio. The spot will be handled by New York-based agency Deutsch, who won the creative duties for the Busch and […]
With football season underway, Kansas City area McDonald’s has teamed up with the Kansas City Chiefs in a one-of-a-kind promotion to give fans a chance to unlock special offers when they raise the decibel level at the Chiefs’ Arrowhead Stadium and throughout social media. Local agency Bernstein-Rein developed the promotion on behalf of McDonald’s providing […]
When the NFL season kicks off on September 8, the US’ favourite beer will be celebrating the fans that have made football the number one sport in America. Bud Light, the Official Beer Sponsor of the NFL, has already released 720 million of its newly redesigned NFL team cans and next will launch a nationwide marketing […]
This NFL season, Weber Shandwick and Pizza Hut are thinking outside the box. Literally. Available from August 30, Pizza Hut is unveiling an all-new pizza box that features a playable Flick Football Field on top, including goal posts, football triangles and a score card. The box is available with the purchase of any medium pizza, including a […]
Beer with your team on it. #MyTeamCan pic.twitter.com/hL10BxH8Jf — Bud Light (@budlight) August 1, 2016 Bud Light has brought back its team-specific cans for the 2016-2017 NFL season. The beer behemoth has partnered with 27 of the 32 NFL teams on distinct can designs, which got a minimalist makeover from design firm Jones Knowles Ritchie. […]
There’s a certain magic to the number three — and for the very last “Crash the Super Bowl” contest, the Doritos brand is going to embrace it. After all, good things always come in threes. A three-peat is the sports world’s dream accomplishment. In life’s greatest moments, the third time is always the charm. Perhaps […]
To launch its second season as an Official Sponsor of the NFL, Skittles candy has vowed to “Make Game Day Awesomer” by ensuring fans everywhere have plenty of Skittles to last the season. Skittles’ biggest fan, Seattle Seahawks All-Pro running back Marshawn Lynch, appeared on the home shopping television network EVINE Live to give NFL […]
Bud Light is teaming up with longtime partner Google to market unique, premium content directly to American football fans via the new Full Season Football program, featuring content from the NFL and other properties on Google Search and YouTube. Bud Light – the Official Beer Sponsor of the NFL – is the first brand to […]
The Original Light Beer is bringing Miller Lite Free Rides to six cities this fall, helping football fans enjoy the game responsibly. To kick off the upcoming season, Miller Lite, in partnership with local public transit companies, will provide Free Rides to fans in Atlanta; Chicago; Cincinnati; Green Bay, Wisconsin; Nashville, Tennessee; and Philadelphia. “We’re […]