Coke Zero is building on its drinkable advertising campaign, which launched earlier this year during March Madness, with a new installment that sees the brand partnering with ESPN’s ‘College Game Day.’ Created by Ogilvy & Mather, the sampling campaign was created to give people a chance to try the zero-calorie drink through a number of […]
Craving a sugary drink, but you’re not prepared to work for it? Well you’re out of luck as far as Gatorade is concerned. This sports drink brand have partnered up with NFL Films, putting the emphasis on being active. Targeting college students, American football stars, Peyton and Eli Manning, visit local colleges, catching students off […]
Even before the first game, American football fans across the US get together to draft their ultimate fantasy football teams. In fact, fantasy football participation has grown 40 percent in the past year alone. And just in time for kickoff, Pizza Hut has signed on as the official pizza sponsor of ESPN Fantasy Football, helping […]
Just in time for NFL Kickoff, Bud Light – the Official Beer of the NFL – is introducing 28 new team-specific cans. Bud Light worked closely with its 28 NFL team partners to create the new team can designs for the 2015-2016 season. Each design features a customized scroll message that speaks directly to each […]
Snickers Brand is bringing its award-winning global “You’re Not You When You’re Hungry” campaign back to where it all started – Super Bowl Sunday. Mars Chocolate North America announced Snickers is returning to the country’s biggest marketing stage with an all-new commercial that will debut on Sunday, Feb. 1 during Super Bowl XLIX on NBC. Although this […]
One man faced danger on battlefields; another is dangerous on a football field. Together, a U.S. Marine sergeant and a Seattle Seahawks player realized how much they have in common as they discussed their career paths. Military veteran Jamel Felix has been learning about job opportunities within Starbucks, and Seahawks defensive tackle D’Anthony Smith was […]
Football colour commentary just got a lot more colorful. With millions of fans expected to use social media as a “second screen” to enhance their Super Bowl XLVIII viewing experience, Mars Chocolate North America announced an innovative plan to deliver fun, real-time social content to fans during the game featuring three-time Super Bowl MVP Joe […]
Pepsi, the official sponsor of the Super Bowl XLVIII Halftime Show featuring Grammy award winning artist Bruno Mars, announced additional activations taking place in New York to get consumers hyped for Halftime and Super Bowl XLVIII during the week leading up to The Big Game. As the official soft drink partner of the NFL for […]
http://www.youtube.com/watch?v=uQB7QRyF4p4#t=0 Beer brand Budweiser has released an adorable advertisement for this year’s Super Bowl, and it will definitely warm the cockles of your heart. Titled ‘Puppy Love’, the minute-long ad shows the loving friendship between the iconic Clydesdales horse and a cute 10-week-old puppy. The video, which was produced by ad agency Anomaly, was released […]
http://www.youtube.com/watch?v=9g9wXBkdWEg Actress and singer Anna Kendrick has racked up an impressive string of triumphs: Oscar, Golden Globe and Screen Actors Guild nominations for her performance in “Up in the Air;” a starring role in the hit film “Pitch Perfect;” and most recently with her 2013 triple-platinum single, “Cups.” But she will never get the chance […]