Original Sin Hard Cider is pleased to announce the upcoming release of a series of unfiltered single varietal ciders made with freshly pressed New York apples. These ciders will allow consumers to experience the unique flavour characteristics of a range of classic apples. The first of the series – Original Sin Unfiltered McIntosh Cider – […]
Magners have targeted the world of smartphones, which seem to come out with a new model every couple of months, in their new ad by Fold7. The cheeky print ad continues the brand’s “Hold true” positioning that re-launched the product in June, 2016. The work features a bottle of Magners cider, complete with its rip-top, which […]
Several brands have responded to Apple’s #Bendgate scandal, but so far, Kit Kat seems to be leading with arguably the best response with this tweet, which has garnered 6,400 retweets and counting. Kit Kat posted a photo of their famous chocolate-covered wafer biscuit snapping neatly in two, with a simple caption that reads “We don’t […]
It’s autumn, which for millions means the best apples in the world are arriving in stores. Along with the many delicious traditional apples, consumers anticipate the arrival of Grapple brand apples. Grapples are the only apple on the market that actually crunches like an apple, and tastes like a grape. This healthy apple offers an […]
PepsiCo announced it is the exclusive food and beverage launch partner for iTunes Radio, Apple’s new iAd-supported streaming radio service which went live with iOS 7. On iTunes Radio, PepsiCo will deliver custom experiences across PepsiCo brands, as well as branded channels within iTunes Radio, reaching millions of consumers on their iPhone, iPad, iPod touch, Apple TV, Mac […]
Carling is poking fun at Apple in the latest phase of its £9.6m marketing strategy to recapture the humour of its 90s ads. The brewer is rolling out print ads, created in partnership with advertising agency Creature, featuring a pint of Carling in an Apple-style docking station with the strapline “Un-upgradeable”. It then mimics literature […]
With lager companies now also looking to capitalise on the growth in the UK cider market, it seems that the nation’s desire for this fruity drink shows no signs of losing fizz just yet. Indeed, according to new research from Mintel, three in five adults (60%) now drink cider, significantly up from the previous year’s […]
Since the launch of its first bottle of Somersby Apple Cider in Denmark in March 2008, Carlsberg Group’s cider brand has gone from strength to strength. That same year, Somersby’s Apple was launched in Norway and by early 2009, Somersby Pear was introduced in both Denmark and Norway, and later in that same year, Somersby […]