Diageo Australia has launched four new Bundaberg Rum TVCs via Leo Burnett Sydney, that celebrate the craft behind the iconic Australian spirit, the first of which aired last night (Sunday 4 March). The series of four 15 second television spots are part of the ‘Unmistakably Ours’ brand campaign that launched in March 2017. Filmed entirely […]
In a new campaign in Australia via AJF Partnership, Dare Cold Pressed battles a ‘hipster infestation’ at the factory, brought to life by director Nick Kelly at the Sweetshop. Dare Cold Pressed has been on the market for almost a year, and is now supported with a major campaign for the first time since […]
John West has unveiled a new campaign which takes the viewer right back to the source; out on the open sea to view which fish are accepted, and those that are rejected by the leading brand. Created by J. Walter Thompson Melbourne, the new, ‘It’s a No from John West’ campaign reinforces the brand’s […]
Bacardi-Martini Australia has released its latest campaign with OMD Sydney, promoting Bacardi as the perfect first drink of the evening with #MojitoMoment. Over 60 influencers have shared images of their own #MojitoMoment on Instagram, which were pushed out instantly via targeted digital OOH locations. The campaign was produced by OMD Create, the agency’s content and […]
Premium vodka brand Absolut, media agency Blue449, and global youth media company VICE have collaborated on an ambitious new initiative, empowering young Australians to express their uniqueness on the dance-floor. Conceived to support the launch of Absolut’s overarching ‘Create A Better Tomorrow’ campaign, Dance-Floor Equality will be brought to life through co-branded content featuring […]
Heineken has launched the Heineken Chatbot on Facebook Messenger, which provides an engaging platform that invites consumers into the premium, innovative and exciting world of Formula 1. The Chatbot, developed by Publicis Media Content and Space66, is part of Heineken’s through-the-line Formula 1 ‘More Than A Race’ campaign, launched to open up the lifestyle of Formula […]
Creative digital agency, Milkman, has helped bring Lord of the Fries hip-hop roots to life in a series of art poster adverts, celebrating two of its favourite hip-hop artists, Kanye West and Kendrick Lamar, recreating their latest album covers with an LOTF vibe. DAMN Good Fries and The Life of Potato pay their respects to […]
Celebrating its centenary, SPC, Australia’s oldest and proudest fruit producing business, has released a new masterbrand TVC via Leo Burnett Melbourne, celebrating the best of the company from the past 100 years. Whether it’s the traditional peaches on a pavlova or a baked bean jaffle, SPC has been a staple in Australian households for […]
Australian food manufacturer Simplot, has launched a brand platform ‘Fresh from the Freezer’ for Birds Eye. Created by J. Walter Thompson Melbourne, the campaign, aims to leverage Birds Eye’s market leading position and drive brand reappraisal. This is the agency’s first major campaign for the brand since being appointed to the Simplot business in September […]
Australia’s largest manufacturer of ham, bacon, salami and deli meats Primo has launched a new campaign in February. Utilising a collection of charming characters and simple dishes, the campaign by Ogilvy Sydney, demonstrates how easy it is to make satisfying meals with Primo’s ingredients, using the tagline ‘Now that’s Primo’. Jenny Mak, newly promoted […]