Diageo Australia has launched four new Bundaberg Rum TVCs via Leo Burnett Sydney, that celebrate the craft behind the iconic Australian spirit, the first of which aired last night (Sunday 4 March).
The series of four 15 second television spots are part of the ‘Unmistakably Ours’ brand campaign that launched in March 2017.
Filmed entirely on the Bundaberg Rum Estate and surrounding sugar cane fields, the new spots bring to life the unique stories behind (the making of) the award winning golden liquor: the talented craftspeople that make it, the brand’s unique history and its locally sourced ingredients. The talent are distillers, blenders and people who work at the Distillery.
Karl Roche, senior brand manager, Bundaberg Rum said: “As Bundaberg Rum approaches its 130th year, we wanted to celebrate life at the Distillery – putting the spotlight on our people and award-wining product. Bundaberg Rum is made by a small group of just 34 people, with locally sourced ingredients. It has a unique and rich heritage of which we’re extremely proud. It’s a story we want to share with all Australians.”
Vince Lagana, executive creative director at Leo Burnett, Sydney added: “We’re proud to say the ‘Unmistakably Ours’ campaign has seen significant growth for Bundaberg Rum and has brought strong brand values back to the brand. In these follow up 15 second product spots, we wanted to focus on all the great things that make this iconic liquid truly unique and in turn prove how it really is unmistakably ours.”
The new Bundaberg Rum campaign will appear on national free-to-air, subscription television and online from 4 March.
Source: Campaign Brief
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