Leading online beer retailer, Ales by Mail, has launched a unique ‘Beer Advent Calendar’. Crammed full of 24 hand-picked UK craft beers, the calendar promises to bring adults a little Christmas cheer to each day, or evening, running-up to Christmas. Ales by Mail MD, Paul Kruzycki, commented: “We’re delighted with this new product, it’s something […]
On October 8 the puck droped for the National Hockey League’s 2014-15 season and for many hockey fans the action really started at Noon during the 2014 Molson Canadian NHL Face-Off event at Toronto’s Yonge-Dundas Square. The event, which featured a free concert by The Tragically Hip, giveaways and a live broadcast viewing party featuring […]
As the saying goes, there’s a first for everything; and thank goodness for that. Back in 1975, Miller Lite revolutionized the entire beer category, becoming the first successful low-calorie beer and creating what has become America’s largest beer segment: light beer. Today, that category accounts for more than 35 percent of all U.S. beer sales. […]
Beer anyone? How about a 10-story, six-pack of Labatt Blue beer? Former grain silos, once operated by the Grange League Federation, and now part of a nine-acre sports and entertainment complex called Buffalo RiverWorks, underwent a very “blue” facelift. Labatt wrapped the 100 feet high grain silos to look like a giant six-pack of Labatt Blue […]
Halloween is the time of year where masks are worn and people enter new worlds of discovery – and Dos Equis is here to heighten those senses even further by helping fans explore their more interesting side. Dos Equis launched the brand’s 2014 Masquerade program with incredible parties, virtual reality experiences, a national contest and […]
The Brewers Association (BA), the not-for-profit trade association that represents the majority of U.S. breweries, were among the first to register .beer web addresses under the new Internet top-level domain .beer, when it became available to the general public on September 25, 2014. The launch of .beer by registry operator Minds + Machines is part […]
Spanish creative agency Txaber has created a fun packaging design for beer that pairs the colour of each type of beer with its corresponding Pantone shade. Simply by looking at the outsides of these beer bottles and cans, one would know if the beverage they contain is bright yellow or warm brown. For instance, while […]
Corona lit-up a bar in Canada — literally — thanks to a clever outdoor stunt from Toronto agency Zulu Alpha Kilo. Check out the video above to see how the brand brought extra hours of sunlight to some drinkers on a bar patio. The stunt is a great realization of the brand’s tagline, “Find your […]
Belgian Abbey beer Leffe, has launched two new variants in the UK, Leffe Ruby and Leffe Nectar, as the brand continues to grow the abbey beer category. Available in 750ml bottles, the two new variants join Leffe’s core range of Blonde and Brune to complement the increased demand for innovative flavours and interesting tastes in […]
Following a successful first year of Premier League sponsorship, Carlsberg launches ‘Take Your Seats’, a film that celebrates iconic moments from the competition’s opening weekends. “Carlsberg’s continued sponsorship of this league is a great asset for the Carlsberg brand and continues to cement its position as the beer of football,” says Mike Thompson, Marketing Director, […]