Joining the ranks of Stephen Merchant, Zachary Quinto and Elizabeth Hurley bring their personalities to the ‘Independence Eve‘ campaign for Newcastle Brown Ale. In the spots by Droga5, Quinto muses how great British actors really are, and how he – and many other great US thespians – could in actual fact be British, putting on […]
Coors Light is setting out on a mission to help save Canadians from an average summer, by launching Search+Rescue, a month-long challenge to find hidden prizes with the help of an online treasure map and Twitter. From now through July 31 Canadians of legal drinking age can enter their location here to find one of […]
Mexican studio Factor Tres has created a simple but clever bottle design for Jaker Beer—playing on the brand name’s similarity with the word “joker”, the resulting packaging is inspired by playing cards. The star of this design is its brilliant logotype, which is an ambigram—spelling out “Jaker” in a stylized type, this logo would read […]
Canadian beer brand Molson, which previously gave away free beer to people carrying Canadian passports, is back with another ‘patriotic’ campaign. Titled ‘O Canada’, participants could earn themselves a cold ‘brewski’ by simply singing the Canadian national anthem to the brand’s Beer Fridge. This fun, interactive campaign was created to celebrate Canada Day on 1 […]
Crosta & Mollica, suppliers of Altogether Italian breads and bread snacks, has teamed up with the authentic Italian beer, Birra Moretti for a targeted on-trade bar promotion which kicks off in July, creatively directed by Space. The summer-long promotion will deliver 500 promotional kits into pubs and bars across the UK which will invite customers […]
Every Independence Day, American beer companies festoon their cans with stars and stripes and exploit the nation’s strong sense of patriotism — not to mention the outcome of a 231-year-old war — to sell more beer. The makers of the famously British beer Newcastle Brown Ale think that’s bollocks, mostly because they’re British and they […]
Since 1985, craft beer maker Bell’s Brewery, now brewing in both Kalamazoo and Comstock, Mich., has been dedicated to creating flavorful, unfiltered, quality craft beers. Due to the introduction of two of their most popular brews in 16-ounce cans from Ball Corporation, Bell’s fans are taking Oberon Ale and Two Hearted Ale with them in […]
Bud Light is donating a university scholarship to the Hispanic Scholarship Fund (HSF,) the nation’s largest not-for-profit organization supporting Hispanic American higher education, for each goal scored during the 2014 FIFA World Cup up to $250,000. The company will also celebrate soccer passions in the United States with a spectacular FIFA World Cup viewing party […]
Budweiser, the official sponsor of the 2014 FIFA World Cup Brazil, revealed the Canadian components of its fully integrated, global content series as part of the brand’s Rise As One FIFA World Cupcampaign, available to soccer fans across the country. Centered around the Rise As One thematic which honours the moments that unite soccer fans […]
South Korean designer Wonchan Lee has created a concept redesign of standard beer packaging—instead of holding beer in aluminum cans or glass bottles, he has placed it in clear plastic bags. Made for a fictional Belgium beer brand named “Leuven”, this striking and innovative packaging design is inspired by the ice bag and was honored […]