http://www.youtube.com/watch?v=uQB7QRyF4p4#t=0 Beer brand Budweiser has released an adorable advertisement for this year’s Super Bowl, and it will definitely warm the cockles of your heart. Titled ‘Puppy Love’, the minute-long ad shows the loving friendship between the iconic Clydesdales horse and a cute 10-week-old puppy. The video, which was produced by ad agency Anomaly, was released […]
Newcastle Brown Ale is seeking to gain a slice of the Super Bowl advertising action without the hassle and expense of actually commissioning an ad and buying screen time – by firing up a tongue-in-cheek caricature of some of the bloated real-life offerings the game provides. The Heineken owned brand has teamed up with Droga5 […]
Amid record-low temperatures nationwide and chatter about the weather conditions in the northeast over the next two weeks, Coors Light not only is welcoming the cold, it’s embracing the “Super Cold” with a week-long Facebook giveaway and a series of exciting events. The beer that delivers “refreshment as cold as the Rockies” to legal-drinking-age consumers […]
A group of seven creatives from the London-based ad agency Karmarama have found an awesome and unconventional way to contribute to the fight against prostate cancer. Inspired by their passion for craft beer, they have established Two Fingers Brewing Co. and created “Aurelio”, a non-profit craft beer—all profits from its sales will go to Prostate […]
Bud Light Platinum announced its new creative campaign, Turn Up Your Night, a direction rooted in electronic dance music with a strong emphasis on content. The campaign will feature partnerships with marquee DJs and national and local festivals. Turn Up Your Night will debut with Grammy nominated DJ/producer/songwriter Zedd. “Every night has that ‘turn up […]
When candy makers at Jelly Belly Candy Company set out to create the world’s first beer flavored jelly bean, the question wasn’t how; it was what. Ale or Lager? Stout? Lambic? Pilsner? In the end, the company opted to pay homage to its German ancestry with a Hefeweizen-inspired ale flavor, and Draft Beer Jelly Belly […]
Anheuser-Busch announced it will debut five new ads during the Super Bowl XLVIII broadcast on FOX on Sunday, Feb. 2. Iconic brands, Bud Light and Budweiser will represent Anheuser-Busch in 3.5 minutes of creative. “The Super Bowl is the biggest moment in sports and advertising,” said Paul Chibe, vice president, U.S. marketing. “With the largest […]
http://www.youtube.com/watch?v=Wts7H7P4HVs&feature=youtu.be Busch, long known as the beer for those who are “earning it,” launched “Busch Heroes,” a new cross-platform campaign that celebrates everyday people who work hard at their jobs and in their communities. The campaign centers on eight Busch Heroes, a collection of men and women who are local role models that will be […]
Tui Brewery has unveiled its latest campaign via an experiential PR stunt. It is offering a share of $1 million, and a sole prize of £100,000 to anyone who can make a one handed catch from the stands at New Zealand Cricket whilst wearing one of its orange T shirts. Tui said the promotion is […]
The brewers at Samuel Adams are ushering in the new year with a new spring beer—Samuel Adams Cold Snap—the newest addition to the brewery’s popular seasonal beer collection. Brewed for spring’s transition away from the hearty brews of winter to the bright, lighter-bodied beers of summer, Cold Snap is the brewers’ take on a Belgian-style […]