The Collaborators have created and launched a new artisan brand into the snack category. Barmies are fermented savoury biscuits made using leftover beer barm from the brewing process. Available in Smokey Chipotle, Cheese & Sesame and Olive Tapenade, Barmies are the first snack made from the by-product of fermentation to hit the market. Originally presented […]
Britvic owned Robinsons, together with Saatchi & Saatchi London, have released their “most sophisticated Robinsons yet” campaign to promote Fruit Cordial, their second range of products created especially for grown-ups. The launch of Robinsons Fruit Cordial follows the launch of Robinsons Fruit Creations in January earlier in 2018. The TVC creative marks a continuation of […]
V Energy‘s “massive hit that improves you a bit” campaign has received the Hollywood treatment via TKT Sydney, with the latest iteration of the Aussie campaign starring Marvel’s anti-hero Deadpool. The new campaign kicks off today in partnership with 20th Century Fox for the launch of Deadpool 2. The partnership builds on V Energy and […]
Pro tennis star, Sloane Stephens, knows a thing or two about bouncing back. Rising from a broken foot and 957th world ranking, to winning the biggest tennis tournament in the US, her remarkable comeback story is a testament to her balanced approach to recovery and self-care. As she looks ahead to playing in Miami […]
Promohire partnered up with agency Mission Media to deliver three Belvedere branded Tuk Tuks for the brand’s latest activation. Complete with Belvedere’s brand livery, the colourful promotional vehicles shuttled guests around the Soho area throughout London Fashion Week to ensure editors and fashion show-goers got to their destination on time. The Tuk Tuk’s also enabled […]
Bud Light, the Denver Broncos football team and shopping rewards app Ibotta partnered to deliver a free beer to fans to celebrate the start of the free agency period, when teams can recruit eligible players. The promotion, which runs through March 28, will reward the first 500 fans in Colorado that redeem the offer, according […]
Powerade isn’t just a sports drink. It turns an athlete into a magically unstoppable force of nature, says a tongue-in-cheek new ad from Wieden + Kennedy Portland. The :30 opens on an old timer working the register at a convenience store. He’s about to ring up a bottle of blue Powerade sitting on the counter. […]
Islay single malt whisky brand Ardbeg is hosting a one-day event themed around the 1960s and the summer of love, where it will also debut a limited edition of the brand called Ardbeg Grooves. Activities on the day will include tastings while a 1960s-style Volkswagen will tour festivals and bars at numerous locations. The brand […]
Tata Tea Kanan Devan has taken its third edition of its photography escapade contest online by unveiling a series of webisodes. The webisodes will feature 10 participants engaging with each other, solving puzzles, working in a team before the top three winners are chosen. The contest is based on the theme ‘Elements of Nature’ that […]
Filmed on all seven continents and the actual moon in stunning 8K resolution, Dos Equis’ new marketing campaign is sure to turn a few heads this spring. And justifiably so. The campaign has been nearly five decades in the making, at a staggering cost of nearly $200 million. The campaign, which encourages folks to embellish […]