Kiip, a leading mobile marketing and monetization platform, and Anheuser-Busch InBev, the world’s largest brewer, announced that they have successfully launched the first-ever blockchain mobile ad campaign. This is a significant innovation for two reasons: it makes brand content more relevant to consumers and is a tremendous advance in fostering transparency within the mobile ad […]
Global communications agency Maxus and mobile video optimisation firm AdSpruce have partnered to deliver a mobile web campaign for Nestlé that mixes creative design with cutting-edge rich media technology. The campaign, which ran in Pakistan, focuses on driving awareness for the new Nestlé Pure Life brand identity, and utilised AdSpruce’s technology to create a 3D render of the Nestlé Pure Life […]
Budweiser, the official beer of the 2018 FIFA World Cup, has partnered with Snapchat to unveil the world’s first sponsored, sound-activated lens. The technology, launched on the day of England’s first match against Tunisia, will respond to the euphoria and celebrations of football fans during tournament games in real-time, using a limited-edition augmented reality (AR) Lens. The […]
As far as the Brazilian beer brand, Skol, was concerned, there was lots of support for Iceland on June 17. Despite being the country with the smallest population to enter the competition, the beer brand launched a campaign for Brazilians to increase their number of supporters. There are many reasons for this support. Brazil and […]
Jacob’s Creek, one of the best known, award-wining wine brands is releasing a new premium sparkling drink in a ready to serve format; Aperitivo Spritz. The latest addition to the category taps into the popularity of bitter orange aperitifs as well as consumer demand for light and fresh ‘spritz’ offerings that are simple to serve […]
Heineken raised the curtains on a new US-led integrated marketing campaign dubbed “Cheers to the Unexpected.” The series of television commercials, digital spots and outdoor branding pull from US insights, which showcase that Heineken drinkers thrive for spontaneity, and those who embrace it are happier in life. Each of the new ads encourages viewers […]
Brand design agency Jones Knowles Ritchie Shanghai is celebrating the year’s most-watched sporting moment with a limited-edition China release of eight collectible bottles designed for Budweiser beer. The design concept harnesses the euphoric energy of the global campaign idea ‘Light Up the FIFA World Cup‘ and serves as a cohesive visual identity for Budweiser’s campaign […]
Following another record year of growth, Edinburgh Gin is launching its first national advertising campaign to kick-off the Summer season. The campaign, which calls on consumers across the UK to “Do Your Gin Thing”, is a nationwide outdoor and social media campaign that reflects the brands growth in distribution across the country. It will also […]
Health food brand Aduna, which offers a range of superfood products whilst creating incomes for rural African households, has launched a new selection of nutrient-rich African Super-Teas with design by Carter Wong. Aduna and Carter Wong started working in partnership in 2013 with the launch of Baobab in the UK market with the aim to […]
Sacred Spirits, the boutique distillery born out of a residential home in Highgate, North London, is launching a new product, Sacred Old Tom Gin to add to their range of critically acclaimed gins. The striking design by Hart & Jones, featuring the image of a mesmerising black cat on the label and a bell collar around the […]