Going for a drink while you are on a diet could soon be less of a guilt trip. A device called the Vocktail is shaking up the traditional cocktail by mixing in a dash of electronics designed to fool your senses. Made by Nimesha Ranasinghe and his team at the National University of Singapore, the […]
Actor Matthew McConaughey is taking the lead for another campaign for Wild Turkey, a bourbon for which he is creative director and brand ambassador. This time he’s a food delivery star for the brand, handing out over 4,500 turkeys to the residents of Lawrenceburg, Kentucky, where the bourbon is based, just in time for Thanksgiving. […]
Single malt Scotch whisky brand Glenfiddich is staging an activation in collaboration with the View from the Shard, with guests able to make their perfect serve of the drink and discover what it says about them. Created by agency ACA Live, the Glenfiddich Experimental Series will debut on 27 November and runs until 21 December. […]
There are so many reasons to quit, but even more to keep playing. Even if you don’t go pro, sports can teach you so much. So keep playing. #sistersinsweat #gatoradepartner @gatorade pic.twitter.com/ejVzVjDvpR — Serena Williams (@serenawilliams) November 20, 2017 Gatorade on November 20 released a new Serena Williams ad that appears to show the tennis […]
Iris Worldwide has been chosen by Starbucks as creative agency for its EMEA region, following a competitive pitch involving an undisclosed number of agencies. The process was run through marketing intelligence provider Creativebrief. Iris will now support creative and execution for Starbucks across 41 markets, with new work expected to launch in 2018. Maria Sebastian, senior vice […]
Gatorade, in partnership with Eleven and TBWA Sydney, has created a new explosive cricket metric which has the potential to change the way the game is analysed, discussed and celebrated by fans. For the first time ever, the new measurement – Bolt Rate – will record the players’ run speed between wickets during the […]
Goodby Silverstein & Partners (GS&P) convinced Time Inc.’s monthly magazine Food & Wine, to change their name to ‘Food & Milk’, as part of an inventive execution for “got milk?”. It marks the first time Food & Wine has changed their name from Food & Wine to a brand on a cover wrap. The goal of the placement is to get Californians to rethink how food and milk […]
Pepsi showcased a new Facebook Messenger chatbot called ‘Bot-tler’ during an event in Dubai called Fashion Forward. The bot allowed users to order their preferred Pepsi beverage at the event and then notified them, when their drink was ready to be picked up. The innovation in this chatbot is the back end ordering system’s integration […]
Brewdog’s new beer campaign was designed to grab the attention of political leaders, in the hopes of making a statement about the importance of acknowledging climate change. The beer’s ingredients are made from components gathered from areas heavily impacted by climate change, such as using water sourced from the melting ice caps. The company boldly listed […]
Small Town Craft Spirits announced the launch of Not Your Father’s Bourbon, the first in a new line of spirits for the spirits company. The innovative company is putting an exciting spin on the centuries-old spirit for a new generation of whiskey drinkers and cocktail connoisseurs. Crafted for veteran and novice bourbon drinkers alike, Not […]