Starbucks’ Minimalist Posters Show How It’s a Big Part of People’s Lifestyles

Starbucks’ Minimalist Posters Show How It’s a Big Part of People’s Lifestyles

Only have time for a coffee? These pared-back Starbucks posters might keep you entertained for a moment. To celebrate 40 years of brewing genuine moments, Starbucks has enlisted Brazil-based advertising agency RÁI to create seven minimalist print posters. The studio strikingly employed the brand’s icon to sum up the personalised moments of customers. Examples include substituting the green part of […]

Guaraná Antarctica Unveils Surfboard Made Out Of Recycled PET Bottles

Guaraná Antarctica Unveils Surfboard Made Out Of Recycled PET Bottles

Guaraná Antarctica, the Brazilian soft drink brand, launched a new surfboard 80% manufactured from PET (Polyethylene Terephthalate) plastic. In 2012, the brand became the first soft drink manufacturer to produce the first 100% recycled PET bottle in the Brazillian market, and following its success, Guaraná Antarctica are now launching the second project in their continued […]

Fresh Montgomery Acquires the Food & Drink Innovation Network

Fresh Montgomery Acquires the Food & Drink Innovation Network

Fresh Montgomery, one of the UK’s leading organiser of food, drink & hospitality events has embarked on an acquisition of the Food & Drink Innovation Network (FDIN). A huge development for the UK food & drink industry, this acquisition adds enormous value to food/drink/hospitality categories; creating a ‘vortex’ of industry innovation, through an enhanced FDIN […]

Schweppes Celebrates 234 Year History with Biggest Marketing and Product Launch Ever

Schweppes Celebrates 234 Year History with Biggest Marketing and Product Launch Ever

Schweppes, the UK’s favourite tonic brand, has announced its biggest GB investment in over 200 years. Responding to the growing demand for quality mixers, the investment includes the launch of a new stylish skittle-shaped bottle that pays homage to its longstanding heritage and a brand new range of naturally flavoured mixers for discerning drinkers. Rolling […]

Absolut Team with Cult to Launch “A Night for Change” Campaign

Absolut Team with Cult to Launch “A Night for Change” Campaign

Absolut, Crane.tv and Cult, unveil an inspiring new project, ‘A Night for Change’ which aims to celebrate global unity through a single night of international artistic expression. In ‘A Night for Change’, Absolut, Cult and Crane.tv brought together seven artists in seven countries around the world, uniting them for a common cause of positive action. […]

Lipton and KFC Team to Launch Five-Week Outdoor Mobile Sampling Campaign by Savvy

Lipton and KFC Team to Launch Five-Week Outdoor Mobile Sampling Campaign by Savvy

Shopper Marketing and Retail Activation agency Savvy, is extending summer by telling the UK that Lipton is now served in KFC with a 5-week outdoor mobile sampling campaign visiting 100 KFC restaurants over a weekend period. As Autumn arrives, Lipton is keeping the population shining by handing out free samples to consumers visiting KFC across […]

Carlton Draught Brings Freshness to Life in New ’46ers’ Ad by Clemenger BBDO Melbourne

Carlton Draught Brings Freshness to Life in New ’46ers’ Ad by Clemenger BBDO Melbourne

Clemenger BBDO Melbourne and Carlton United Breweries (CUB) have launched Carlton Draught’s new ’46ers’ campaign, bringing the iconic beer back to TV screens after a five year hiatus. In Australia, a fresh keg of Carlton Draught is changed every 46 seconds, making it Australia’s freshest tap beer. This insight led to the development of the […]