Public Health England (PHE) is helping parents take control of their children’s snacking by launching the first Change4Life campaign promoting healthier snacks. This is because half of children’s sugar intake, currently around 7 sugar cubes a day, comes from unhealthy snacks and sugary drinks , leading to obesity and dental decay. Each year children […]
The secret recipe of Scotland’s most popular soft drink, Irn-Bru, will be significantly changed over the next few weeks for the first time in 117 years, its makers have confirmed. AG Barr said the sugar content of Irn-Bru would be cut by around 50 per cent “later this month”, prompting devotees of the drink to […]
Craft drinks specialist ROCKTAILS has unveiled the first lightly sparkling botanical blend in their range, “The Citrus Spritz” with design from B&B Studio. Made using the finest distilled botanicals, ROCKTAILS represent a fresh, sophisticated approach to alcohol-free drinks. B&B Studio has introduced a refined yet characterful brand identity to reflect the quality of the drink, […]
For Christmas 2017, Coca-Cola launched eight animated cards which tell stories from twenty-seven phrases written on the Coca-Cola cans in Brazil. The animations can be loaded in Facebook and Twitter through the campaign’s website. The messages express gratitude for different small rites or blessings in our lives, such as ‘thank you for never giving up on […]
Diageo has revealed the latest Chinese New Year design from Johnnie Walker Blue Label with the Year of the Dog limited edition bottle. Ringing in the festive gifting season, Johnnie Walker, the leading Scotch Whisky Brand and the biggest selling spirits brand in travel retail, celebrates the traditions of Asian culture once again by introducing the […]
From Sophia Loren and David Bowie to Mother Theresa, the Chinese Year of the Dog has produced a raft of renowned figures and stars. To celebrate this Chinese New Year, Newby Teas has created a special edition 2018 Festive Tea Caddy that promises to be a hit with dog lovers, tea connoisseurs and those wishing […]
Budweiser Experiences has launched its first TVC, ‘Let Your Sound be Seen’, in India. The TVC developed by Wieden+Kennedy is a 45-second film that the brand claims to capture its philosophy. Commenting on the campaign, Kartikeya Sharma, marketing director, AB InBev India, said, “2017 has been a fantastic year for Budweiser Experiences, as we brought […]
As part of the ongoing ‘Tomorrow Is Overrated’ repositioning for Jose Cuervo, this holiday season Crispin Porter + Bogusky (CP+B) LA is helping people be present in the moment. The agency is launching a six-part mindfulness meditation series, each addressing an all too familiar holiday stressor. Through the power of a mindful guru […]
Milo has launched “Back To School Mums” in Malaysia, a campaign where mums highlight that there is an energy gap for school children that skip breakfast, which will affect their performance in schools. Mums were sent to the same school as their child and put through the exact schedule that they have packed their child […]
TBWA\Auckland and global brewing masters Carlsberg have taken things to a whole new level, creating probably the best pie in the world right here in New Zealand. Kiwis are huge pie fans. According to Food Standards Australia New Zealand, the average New Zealander eats 15 pies a year (collectively, that’s 66 million!). Building on […]