AB InBev will use its Super Bowl marketing spend to push its Busch brand in 2017. It marks the brand’s Super Bowl debut and is part of AB InBev’s strategy to highlight its value brand portfolio. The spot will be handled by New York-based agency Deutsch, who won the creative duties for the Busch and […]
Coca-Cola South Pacific has announced details of Glaceau smartwater’s major new Australian summer campaign, fronted by global superstar Jennifer Aniston who has been brought on board as brand ambassador. The campaign was originally created by Circus Maximus, New York localised for Australia via McCann Sydney. Off the back of huge global success in the US […]
Scotch whisky brand The Macallan, unveils Edition No. 2, a collaboration between Master Whisky Maker Bob Dalgarno and co-founders of El Celler de Can Roca – twice voted best restaurant in the world – Joan, Josep and Jordi Roca. The second release in the Edition Series, a growing collection of Macallan whiskies that explore unique […]
Edinburgh Gin, Scotland’s fastest growing gin brand has secured its first listing at World Duty Free, a Dufry Company’s, Edinburgh Airport store. Gin-lovers and travellers alike will be able to purchase a bottle of the flagship Edinburgh Gin 70cl (RRP £24.99) (ABV 43%) whilst shopping in World Duty Free at Scotland’s capital airport. The listing […]
The festive season has always been a time for reunion, where friends and family come together to connect and bond with the ones who matter. While many Singaporeans look forward to the Christmas and New Year celebrations, some choose to spend the festive period away from home, taking advantage of the longer holiday break, with […]
Pernod Ricard is catering to consumers’ predilection for being accomodating hosts over the Christmas period with a chatbot bartender that will help drinkers create cocktails from home. The Cocktail Coach offers an array of helpful tools such as recipes, facts and mixing instructions for consumers looking to get creative with their drinks when hosting throughout […]
Deliveroo, the on-demand delivery service, is letting Londoners celebrate the holiday season in style with Veuve Clicquot. From December 2, champagne-lovers across the capital will be able to order bottles of bubbly to their office or home in just 20 minutes. From office workers looking to kick-start the Christmas party to friends toasting the year […]
TBWA, Auckland has launched a new film in support of Asahi Super Dry, the number one beer in Japan. Andy Havill, category manager – New Zealand beer and cider, Independent Liquor said: “Asahi Super Dry is a beer with perfection at its heart and this is a playful take on the serious science that goes […]
Apollo Beverages, an Ohio-based business launched five months ago by beverage alcohol industry veteran Troy Woodrow, will be launching their first 3 SKU’s in August of their new line of Bourbon Cream liqueurs under the nostalgic Woody’s Northwoods brand. The first 3 SKU’s are Original Bourbon Cream Liqueur, Honey Bourbon Cream liqueur and Maple Bourbon […]
Since 2012, #GivingTuesday has come to represent a worldwide effort to inspire the spirit of giving during the holiday season, raising $116.7 million online just in 2015. In celebration of that spirit, Crown Royal Canadian Whisky is proud to introduce its new campaign, titled “Live Generously and Life Will Treat You Royally.” With a mission […]