Ketel One Vodka Launches “You Don’t Understand, It Has To Be Perfect” Campaign

Ketel One Vodka Launches “You Don’t Understand, It Has To Be Perfect” Campaign

At the heart of Ketel One Vodka lies one family’s unwavering passion for crafting the world’s finest spirits. Inspired by over 325 years of distilling expertise, the Nolet family brings old-world pot still craft and modern distilling techniques together in one flawless process. From Joannes to Jacobus to Carolus Sr., creator of Ketel One Vodka, […]

REAL Wholesome Blend Enlists Small-Town Taste Testers For New Campaign

REAL Wholesome Blend Enlists Small-Town Taste Testers For New Campaign

The Royals headed to far-north New South Wales to find out what real honest people had to say about REAL Wholesome Blend in the agency’s first campaign for the premium fruit juice brand. From the genuine responses of Carinda locals, viewers learn that REAL Wholesome Blend tastes nothing like beer, but one of the flavour […]

Usian Bolt Appointed the New Chief Entertainment Officer (CEO) of Maison Mumm

Usian Bolt Appointed the New Chief Entertainment Officer (CEO) of Maison Mumm

Maison Mumm announced the special appointment of Usain Bolt, one of the world’s most daring and decorated athletes, as its newest CEO. After months of speculation regarding his next move after his victories in Rio, Mr. Bolt gave a special statement that he will take on one of the biggest challenges of his career as […]

Baileys Lifts Festive Spirits with £3.6m Ad Campaign

Baileys Lifts Festive Spirits with £3.6m Ad Campaign

Chocolate liqueur brand Baileys is inviting consumers to indulge this Christmas via a £3.6m advertising campaign titled ‘Don’t Mind If I Baileys’. Reaching the UK market following an earlier European launch the promotion will reach out through TV, digital and social media activity which seeks to reinforce perceptions of the sugary tipple as an ‘indulgence’. […]

Bud Light Puts Social Spin on Classic ‘Golden Ticket’ Campaign

Bud Light Puts Social Spin on Classic ‘Golden Ticket’ Campaign

Bud Light is taking a social media-led approach to a classic promotional campaign, as they offer American football fans the chance to win a pair of Super Bowl tickets for the rest of their life as part of the brand’s ‘Strike Gold’ campaign. From 28 November 2016 to 13 January 2017, the Anheuser-Busch-owned drink brand is […]

San Miguel Team with Guardian and Discovery to Unveil the ‘Alternative Rich List’

San Miguel Team with Guardian and Discovery to Unveil the ‘Alternative Rich List’

San Miguel, the premium Spanish beer brand, will launch its debut ‘Rich List’ supplement with The Guardian newspaper on Saturday 26th November. The 16-page pull-out will feature 19 inspiring individuals from across the globe who, like the brand’s forefathers, look to explore the world and discover life’s most enriching experiences. San Miguel will deliver a […]

Ravers Experience the Ultimate Zero Gravity Bass Drop with Desperados

Ravers Experience the Ultimate Zero Gravity Bass Drop with Desperados

We are Pi and Desperados have teamed up with Mike Cervello and Wave Studios Amsterdam to mastermind the ultimate sonic gravity experience. Lucky festival-goers took to the skies in a fully decked-out plane-cum-dancefloor which nose-dived intermittently to induce weightlessness whilst Mike Cervello dropped his massive tune. The unique stunt is part of the tequila-flavoured beer […]

Budweiser Kicks Off The Holiday Season In Spirit With A New Holiday Look

Budweiser Kicks Off The Holiday Season In Spirit With A New Holiday Look

Budweiser is launching newly designed limited-edition holiday packaging, spreading holiday cheer US-wide. Debuting in November, the seasonally relevant packaging is designed to creatively reflect Budweiser’s traditional festive holiday spirit. Designed in partnership with Jones Knowles Ritchie New York, the all-red, tonal look is inspired by the brand’s longstanding history of decorating its 12 US breweries […]

McDowell’s No.1 and DDB Mudra Group Celebrate the Bond of Bringing Friends Together

McDowell’s No.1 and DDB Mudra Group Celebrate the Bond of Bringing Friends Together

McDowell’s No.1 Soda by United Spirits Limited has launched the ‘Yaaron Se Bane Hum’ (made by our friends) campaign, which is an evolution of its iconic ‘No.1 Yaari’ (No.1 Friendship) campaign and represents a new perspective on celebrating the bonds of brotherhood and bringing friends together. This is a soul stirring campaign showcasing the integral […]

Wild Tiger Rum from India Roars into UK

Wild Tiger Rum from India Roars into UK

The first premium rum brand from India – Wild Tiger Special Reserve Rum (dark) is now available in UK market. After a successful trade launch in the UK in November 2015 Wild Tiger Rum is now available in 14 countries worldwide including USA,  Germany, Austria, Czech Republic & Denmark. Additionally the brand is also listed […]